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White Label SEO Reports and SEO Tools
Raven Tools is a TapClicks product, founded in 2007 and acquired by TapClicks in 2017.
Raven Tools is a cloud-based digital marketing platform combining SEO research, site auditing, rank tracking, backlink/link-building tools and automated white-label marketing reporting, with data connectors for analytics, advertising, social, email and call tracking.
Good fit for SEO agencies, freelancers, in-house marketers and media companies that need multi-campaign SEO research, rank tracking and white-label cross-channel reporting
Paid plans from $49/month monthly ($39/month annual prepaid) to $479/month monthly ($399/month annual prepaid), plus a 7-day free trial and enterprise pricing by contact.
Small Biz
$49/mo monthly; $39/mo annual prepaid ($468/year)
monthly or annual prepaid
45 advanced tools/data; unlimited automated client reports; keyword research and competitor research; plan-dependent white labeling, backlinks, crawls and integrations.
2 domains/campaigns; 2 users; 1,500 position checks
Start
$109/mo monthly; $79/mo annual prepaid ($948/year)
monthly or annual prepaid
45 advanced tools/data; unlimited automated client reports; keyword research and competitor research; plan-dependent white labeling, backlinks, crawls and integrations.
20 domains/campaigns; 4 users; 15,000 position checks
Grow
$199/mo monthly; $139/mo annual prepaid ($1,668/year)
monthly or annual prepaid
45 advanced tools/data; unlimited automated client reports; keyword research and competitor research; plan-dependent white labeling, backlinks, crawls and integrations.
80 domains/campaigns; 8 users; 20,000 position checks
Thrive
$299/mo monthly; $249/mo annual prepaid ($2,988/year)
monthly or annual prepaid
45 advanced tools/data; unlimited automated client reports; keyword research and competitor research; plan-dependent white labeling, backlinks, crawls and integrations.
160 domains/campaigns; 20 users; 25,000 position checks
Lead
$479/mo monthly; $399/mo annual prepaid ($4,788/year)
monthly or annual prepaid
45 advanced tools/data; unlimited automated client reports; keyword research and competitor research; plan-dependent white labeling, backlinks, crawls and integrations.
320 domains/campaigns; 40 users; 30,000 position checks
Last verified September 2026 against raventools.com/marketing-platform/pricing. Vendors change packaging often; confirm before buying.
Scorecard
1.9/5 overall, weighted for Rank tracking tools. How grades work.
Broad traditional SEO research across keywords, competitors, backlinks and site audits, but no evidence of first-party content research or AI research.
Official SEO tools page says Raven covers site audits, keyword/competitor research, backlink analysis and rank tracking, and uses Moz, Majestic, Google, Bing and Open Calais: https://raventools.com/seo-tools/
Strong keyword discovery and competitor keyword data with volume, CPC, PPC competition, SERP and authority context.
Keyword page documents up to 10,000 suggestions, organic volume, CPC, PPC competition, competitor rank/traffic/SERP features, keyword clustering and Google Keyword Planner API: https://raventools.com/keyword-research/
Good SEO context from competitors, SERPs, backlinks, authority and connected analytics; no internal-company knowledge base or broad third-party app grounding beyond listed connectors.
Competitor research offers 20+ data points and Moz/Majestic comparisons: https://raventools.com/seo-competitor-research/; connectors list Google Analytics, Ads, Search Console, Bing Ads, Facebook, social, email and CallRail: https://raventools.com/marketing-reports/connectors/
Limited content support: audits flag content issues and the comparison table lists Textbroker ordering; no in-product AI drafting or optimization workflow is evidenced.
Site Auditor identifies duplicate/low-word-count content, while pricing lists "Order Context (TextBroker)" under content management: https://raventools.com/site-auditor/; https://raventools.com/marketing-platform/pricing/
No official evidence of generative-AI search visibility, AI answer monitoring, prompt tracking or GEO workflows.
The official feature and pricing pages describe conventional SEO, rank tracking, reporting and integrations, without an AI-search/GEO capability: https://raventools.com/seo-tools/; https://raventools.com/marketing-platform/pricing/
Substantial technical auditing with crawl, visibility, meta, content, links, images, semantics and desktop/mobile speed checks, plus scheduling and checklists.
Raven says the auditor evaluates 17 metrics, produces a health score, prioritized issues and actionable checklist; it supports weekly/monthly schedules and crawl depth 1–10,000 pages: https://raventools.com/site-auditor/
Weak publishing support: the plan comparison lists publishing content to WordPress, but no editorial calendar, approvals or multi-CMS workflow is evidenced.
Official pricing comparison lists "Publish Content to WordPress" under Content Management: https://raventools.com/marketing-platform/pricing/
Strong measurement for SEO/marketing reporting: rank history, audits, analytics, PPC/social/email/call connectors and customizable automated reports.
Marketing Reports documents custom reports, 30+ platforms, visualization and automation: https://raventools.com/marketing-reports/; rank page documents historical rankings and multiple engines/devices/locations: https://raventools.com/serp-rank-tracking/
No official autonomous agent, tool-calling agent, or agent orchestration capability is evidenced.
Official pages describe human-configured SEO tools, reports and schedules, not an AI agent: https://raventools.com/; https://raventools.com/marketing-platform/pricing/
Agentic workflow coverage
Accessible agency pricing with five tiers, monthly billing, discounted annual prepay, no-card trial and included data sources; advanced scale requires higher tiers or enterprise contact.
Pricing lists Small Biz through Lead, $49–$479 monthly or discounted annual prepay, and notes up to 30% annual discount; signup says free 7-day trial: https://raventools.com/marketing-platform/pricing/; https://raventools.com/signup/
Official adoption language supports a meaningful agency customer base and unusually large enterprise deployments, but no total customer count is provided.
About page says "trusted by thousands"; pricing FAQ says enterprise clients use >13,000 website domains/campaigns and over 300 users: https://raventools.com/about-us/; https://raventools.com/marketing-platform/pricing/
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Competitor context
Competitor keyword, domain, backlink, authority and SERP comparisons are explicitly documented. Official evidence: https://raventools.com/seo-competitor-research/
Internal company data
Connected Google Analytics, Search Console and campaign data can ground reporting, but no company knowledge base is documented. Official evidence: https://raventools.com/marketing-reports/connectors/
SEO data grounding
Moz, Majestic, Google, Bing, Authority Labs, rank data and site-audit data are explicit sources. Official evidence: https://raventools.com/seo-tools/
Third-party app grounding
30+ reporting platforms/connectors are advertised, including ads, social, email and call tracking. Official evidence: https://raventools.com/marketing-reports/
Custom API grounding
The site links a Platform API and documents a Google Keyword Planner API, but not a custom knowledge/API grounding workflow. Official evidence: https://raventools.com/serp-rank-tracking/
No official evidence of schema generation, entity optimization, AI-citation monitoring or GEO recommendations.
Site Auditor mentions semantic/header/schema issues, but not generative-search optimization or GEO readiness: https://raventools.com/site-auditor/
Agency collaboration is well supported through multiple users, client sharing, white label reports, URLs/PDFs and a link-building manager; no granular workflow/approvals evidenced.
Pricing provides 2–40 users by plan, white labeling and shareable HTML/PDF reports; the home page describes sharing audit results and link management: https://raventools.com/marketing-platform/pricing/; https://raventools.com/site-auditor/
No agentic workflow is documented; the product presents conventional SEO tools and reporting. Official evidence: https://raventools.com/
Autonomous execution
No autonomous campaign execution or AI-run task loop is documented. Official evidence: https://raventools.com/marketing-platform/pricing/
Human control and review
Users can configure audits, hide findings, use checklists and schedule reports; this is human-controlled automation, not agent review. Official evidence: https://raventools.com/site-auditor/
Integration surface
Broad connector surface: Google Analytics, Ads, Search Console, Bing Ads, Facebook, social, email and CallRail, plus a Platform API link. Official evidence: https://raventools.com/marketing-reports/connectors/
Memory and persistent context
Historical ranking/Google data storage and campaign keyword organization provide product context, but no agent memory is documented. Official evidence: https://raventools.com/seo-tools/
Evaluation and feedback loop
Audit comparisons, issue trends and KPI reports support measurement feedback, but no agent evaluation loop is documented. Official evidence: https://raventools.com/site-auditor/
Some low-level automation exists through scheduled audits, scheduled/on-demand reports and bulk tracking, but users configure and review the work.
Raven documents weekly/monthly scheduled audits and reports that run on schedule or on demand: https://raventools.com/site-auditor/; https://raventools.com/
No standalone permanently free tool is evidenced; the official offer is a 7-day product trial.
Signup and product pages call the offer a free 7-day trial rather than a continuing free tool: https://raventools.com/signup/