Loading page
Build and measure brand visibility, everywhere search happens.
Semrush’s official company page says it reached 100,000 paying customers and 1,000,000 free registered active users in 2023; a 2025 official Semrush blog says 10M marketing professionals have already used Semrush. (https://www.semrush.com/company/; https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/)
Semrush is a brand-visibility management platform for auditing, optimizing, and measuring performance across SEO and AI search. Its Semrush self-serve product combines SEO and AI Visibility plans and provides keyword research, competitor intelligence, rank tracking, technical auditing, backlink analysis, content optimization, and AI-search visibility measurement.
Good fit for Freelancers and small businesses can start with the SEO plan; growing teams and agencies are addressed by Starter and Pro+; organizations needing deeper insights, API access, and automation are addressed by Advanced
Free tier; paid self-serve plans from $139/month monthly (or $117.33/month billed annually) through Advanced at $549/month monthly (or $455.67/month billed annually); Enterprise is custom quote.
Free
$0/mo
monthly
Help Center & Basic Onboarding; AI Visibility features
1 demo project; 10 reports per day across all vital tools
SEO
$139/month monthly, or $117.33/mo billed annually
monthly or annual billing
Basic keyword research and competitor analysis; Position Tracking; Site Audit; AI-search performance tracking, sentiment monitoring, AI visibility reports, and custom-prompt monitoring
5 websites to monitor; 500 keywords tracked daily
Starter
$199/month monthly, or $165.17/mo billed annually
monthly or annual billing
SEO keyword research and optimization, competitor insights, MCP access, and AI-ready Site Audit
5 websites to monitor; 500 keywords tracked daily; 50 prompts tracked daily; 1 AI-brand-performance domain; 300 AI-visibility reports per day
Pro+
$299/month monthly, or $248.17/mo billed annually
monthly or annual billing
All Starter features plus historical SEO data, content optimization, keyword-cannibalization analysis, and multi-location/device tracking
15 websites to monitor; 1,500 keywords tracked daily; 100 prompts tracked daily
Advanced
$549/month monthly, or $455.67/mo billed annually
monthly or annual billing
All Pro+ features plus SEO Share of Voice and API data integration
40 websites to monitor; 5,000 keywords tracked daily; 200 prompts tracked daily
Semrush for Enterprise
Custom quote
custom
Custom large-scale AI prompt tracking, multi-brand/product AI visibility, forecasting and ROI attribution, custom integrations/API, SSO with governance/audit logs, dedicated account manager, and 24/7 support
Unlimited projects and custom limits; multi-million-page crawling
Last verified September 2026 against semrush.com/pricing/seo-ai-search. Vendors change packaging often; confirm before buying.
Scorecard
3.7/5 overall, weighted for SEO research tools. How grades work.
Deep keyword, competitor, backlink, and domain research workflows are explicitly documented.
SEO Toolkit lists competitor research, Keyword Gap, Keyword Overview, Keyword Magic Tool, backlinks, and related reports: https://www.semrush.com/kb/806-seo-toolkit
Keyword research is a core workflow with a large proprietary database and multiple dedicated tools.
Semrush cites its keyword database and lists Keyword Overview, Keyword Magic Tool, and Keyword Strategy Builder: https://www.semrush.com/kb/806-seo-toolkit
Competitor domains, traffic sources, top pages, keyword gaps, and backlink context are supported.
The official feature list describes domain strategy, traffic sources, top pages, keyword gaps, and backlinks: https://www.semrush.com/kb/995-what-is-semrush
Competitor context
Competitor strategies, domains, traffic sources, top pages, and keyword gaps are directly supported.
Content optimization is included in Pro+ and the platform documents briefs and draft scoring, but publishing is not core SEO-plan execution.
Pro+ includes content optimization; Semrush describes briefs and draft scoring: https://www.semrush.com/pricing/seo-ai-search/; https://www.semrush.com/kb/995-what-is-semrush
Current plans track AI prompts, AI brand performance, sentiment, and visibility across major AI systems.
Pricing lists AI-search tracking and AI Visibility limits; the product page names ChatGPT, Gemini, and Perplexity: https://www.semrush.com/pricing/seo-ai-search/; https://www.semrush.com/kb/995-what-is-semrush
Site Audit and on-page/technical SEO workflows are core SEO Toolkit capabilities.
The Toolkit lists Site Audit, On Page SEO Checker, and technical SEO auditing: https://www.semrush.com/kb/806-seo-toolkit
Official pages support content optimization and describe content workflows, but do not establish a full native publishing workflow for the core product.
The core pricing page only explicitly lists content optimization at Pro+; the official product description discusses content workflows without establishing core CMS publishing: https://www.semrush.com/pricing/seo-ai-search/; https://www.semrush.com/kb/995-what-is-semrush
Daily keyword rank tracking, AI visibility reporting, sentiment monitoring, and SEO Share of Voice are supported.
SEO, Pro+, and Advanced plan features include Position Tracking, AI reports, sentiment, and Share of Voice: https://www.semrush.com/pricing/seo-ai-search/
MCP access and API data integration provide machine-access paths, but the evidence does not establish a broadly autonomous SEO agent.
Starter includes MCP access and Advanced includes API data integration: https://www.semrush.com/pricing/seo-ai-search/
Agentic workflow coverage
MCP, AI recommendations, and automation are present, but evidence does not show end-to-end agent coverage.
A free tier and trials make evaluation accessible, but paid plans start at a high monthly price.
Free is $0 and seven-day trials are documented; SEO is $139 monthly: https://www.semrush.com/pricing/seo-ai-search/; https://www.semrush.com/kb/1011-subscriptions
Official company materials provide meaningful adoption figures, though the clearest paying-customer figure is from 2023.
Company timeline reports 100,000 paying customers and 1,000,000 free registered active users in 2023: https://www.semrush.com/company/
Claim this listing
Right now this listing's button only opens a comparison. Claim Semrush to turn it into a direct, clickable link to semrush.com.
Internal company data
No official evidence establishes grounding in a customer’s internal company data.
SEO data grounding
The product is grounded in Semrush’s proprietary keyword, backlink, domain, and crawl datasets.
Third-party app grounding
Official materials document an App Center and third-party integrations, but not universal grounding in every connected app.
Custom API grounding
Advanced and Enterprise provide API/data integration, but it is tiered and not shown as arbitrary custom-data grounding.
Multi-location and device tracking is explicitly available in Pro+.
Pro+ includes multi-location/device tracking: https://www.semrush.com/pricing/seo-ai-search/
Team/agency positioning and additional-user support exist, but advanced collaboration is primarily enterprise-oriented.
Semrush describes plans for teams/agencies and additional-user pricing, while enterprise adds team governance: https://www.semrush.com/kb/1011-subscriptions
Autonomous execution
AI features assist analysis and recommendations; autonomous implementation is not established for core Semrush.
Human control and review
The workflow is insight- and recommendation-led, preserving human control over SEO decisions and implementation.
Integration surface
MCP, API, Google Analytics, Google Search Console, Looker Studio, App Center, and other integrations are documented.
Memory and persistent context
Projects and historical SEO data provide limited saved context, but persistent agent memory is not established.
Evaluation and feedback loop
Tracking and reporting enable measurement, but an explicit agent evaluation/feedback loop is not documented.
AI-powered recommendations and AI visibility features assist workflows, but human execution remains necessary.
Semrush describes AI-powered recommendations and AI visibility features, while the SEO Toolkit presents actionable insights rather than autonomous execution: https://www.semrush.com/kb/1011-subscriptions; https://www.semrush.com/kb/806-seo-toolkit
A limited free account exists with one demo project and daily report limits.
The official pricing page states the Free plan limits: https://www.semrush.com/pricing/seo-ai-search/