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Simplify SEO, own AI search, and grow faster
Moz Pro is positioned as an SEO and AI Visibility growth platform; the page claims 500,000 marketers trust it to drive measurable ROI.
Moz Pro is the SEO and AI Visibility growth platform designed for marketers who want to generate leads, increase revenue, and measure their brand presence in AI-generated answers. It combines keyword research, keyword suggestions and search intent, competitive research and SERP analysis, on-page grading, rank tracking, site crawling, campaigns, custom reports, domain overview, and brand authority.
Good fit for Digital marketers, SEO professionals, agencies, and businesses that need an all-in-one SEO and AI-visibility platform with keyword research, technical audits, rank tracking, competitive research, and client-ready reporting
Starter is $49/month. Standard is $99/month, Medium $179/month, and Large $299/month; annual billing lowers those public rates to $79, $143, and $239 per month. Enterprise is custom. A free trial is offered on Medium.
Starter
$49/month
Monthly
Entry plan for an individual managing one website.
One website; other limits are not shown in the pricing-page summary.
Standard
$99/month or $79/month billed yearly
Monthly or annual
Core SEO, AI Overviews, four tracked AI models, weekly prompt tracking, and AI prompt suggestions.
1 user, 3 tracked sites, 300 tracked keywords/month, 400,000 crawled pages/month, 1 AI Visibility dashboard, 50 prompts, 2 AI Content Briefs/month.
Medium
$179/month or $143/month billed yearly
Monthly or annual
All SEO features, AI Overviews, four tracked AI models, weekly prompt tracking, and AI prompt suggestions.
2 users, 10 tracked sites, 1,500 tracked keywords/month, 2 million crawled pages/month, 2 AI Visibility dashboards, 100 prompts, 10 AI Content Briefs/month.
Large
$299/month or $239/month billed yearly
Monthly or annual
All Medium features with higher quotas, AI Overviews, four tracked AI models, weekly prompt tracking, and AI prompt suggestions.
3 users, 25 tracked sites, 3,000 tracked keywords/month, 5 million crawled pages/month, 4 AI Visibility dashboards, 200 prompts, 50 AI Content Briefs/month.
Enterprise
Custom quote
Custom
Enterprise SEO and AI visibility capabilities with sales-led packaging.
Custom enterprise limits.
Last verified September 2026 against moz.com/products/pro/pricing. Vendors change packaging often; confirm before buying.
Scorecard
2.9/5 overall, weighted for SEO research tools. How grades work.
Strong breadth of SEO research workflows across keywords, competitors, SERPs, domains, and brand authority.
The page lists Keyword Explorer, Keyword Suggestions, Search Intent, Domain Overview, Competitive Research & SERP Analysis, and Brand Authority: https://moz.com/products/pro
Strong keyword discovery, intent, SERP, competitive, and prioritization data for content planning.
Official Moz Pro pages document Keyword Explorer, suggestions, intent, and competitive research: https://moz.com/products/pro
Moderate SEO context from competitor keywords/pages, SERP analysis, domain snapshots, and search themes.
Competitive Research & SERP Analysis, Domain Overview, Domain Search Theme, and Domain Keyword Topics are listed: https://moz.com/products/pro
Competitor context
Competitive research, competitor keywords/pages, and SERP analysis are documented.
AI Content Briefs and on-page grading guide content work, but Moz Pro is not an end-to-end writing and publishing system.
Current plans include AI Content Briefs and on-page tools: https://moz.com/products/pro/pricing
Dedicated AI Visibility dashboards track prompts across GPT, Gemini, Google AI Mode, and Perplexity.
Current plan limits list AI Visibility dashboards, tracked prompts, AI models, and AI Overviews: https://moz.com/products/pro/pricing
Site crawling and page audits provide strong technical coverage, though not the deepest specialist crawler workflow.
Current plan limits include up to millions of crawled pages and official product pages describe site crawl: https://moz.com/products/pro/pricing and https://moz.com/products/pro
No publishing workflow is documented for Moz Pro on the supplied page.
The page describes recommendations, campaigns, and reports but does not state that Moz Pro publishes content: https://moz.com/products/pro
Tracks keywords, sites, AI prompts, AI visibility, and crawl health in ongoing campaigns.
Current pricing defines tracked keywords, tracked sites, prompts, dashboards, and crawl quotas: https://moz.com/products/pro/pricing
No agentic workflow, autonomous execution, integration surface, memory, or evaluation loop is documented.
The page describes AI-powered insights and recommendations but documents no agent actions, integrations, memory, or eval loop: https://moz.com/products/pro
Agentic workflow coverage
Moderate accessibility due to a free trial, onboarding, learning resources, and support; paid pricing is not visible here.
The page offers a free trial and says plans include onboarding, Help Hub access, and same-day support: https://moz.com/products/pro
Moz publishes a large marketer-trust claim, but it is marketing evidence rather than an audited active-customer count.
The official product page says 500,000 marketers trust Moz Pro: https://moz.com/products/pro
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Internal company data
No internal company-data ingestion is documented.
SEO data grounding
Moz Data, keyword metrics, crawls, rankings, and domain metrics ground the SEO workflows.
Third-party app grounding
No third-party app grounding is documented.
Custom API grounding
No custom API grounding for Moz Pro is documented.
Prompt suggestions, AI visibility, AI Overviews, and AI Content Briefs support GEO research and content planning.
Current Moz Pro plans bundle AI and GEO features: https://moz.com/products/pro/pricing
Multi-user plans and reports support small SEO teams, but seat counts are limited on public tiers.
Current plans include 1 to 3 users before Enterprise: https://moz.com/products/pro/pricing
No agentic workflow is documented.
Autonomous execution
No autonomous execution or action-taking is documented.
Human control and review
No human approval or review-control workflow is documented.
Integration surface
No integrations or API surface for Moz Pro are documented on this page.
Memory and persistent context
No persistent agent memory or conversational context is documented.
Evaluation and feedback loop
No agent evaluation or feedback loop is documented.
Guided insights and recurring tracking reduce manual work, but research decisions, fixes, content, and publishing remain human-led.
Official product and pricing pages describe automated data and recommendations rather than autonomous implementation: https://moz.com/products/pro
A Medium-plan trial and limited free community access are available, while the full product is paid.
The pricing page links a free trial and describes limited free access to MozBar, Keyword Explorer, and Link Explorer: https://moz.com/products/pro/pricing