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Whatagraph is active. The current SEO product is positioned as an SEO reporting tool inside a broader AI-ready marketing-intelligence platform, not as a standalone SEO automation suite. The site's 68 integrations include eight SEO connectors, while the product focuses on collecting, blending, reporting and explaining source data.
Whatagraph's SEO reporting tool connects SEO data from Google Analytics 4, Google Search Console, Ahrefs, Semrush, SE Ranking, SEOMonitor, AccuRanker and other marketing sources, then blends and standardizes it into white-labeled reports. Whatagraph IQ can assemble reports, summarize performance and answer metric questions; reports can be delivered by scheduled email, live link, PDF/CSV, BigQuery or Looker Studio.
Good fit for SEO and digital-marketing agencies and teams that need client-ready, cross-channel SEO reporting from multiple existing data sources
Two annual plans: Max from $812/month and Prime with custom pricing; a free-trial CTA is available on the SEO page.
Max
From $812
per month, billed annually
Advanced integrations, data groups and blends, white-label reports, KPI overviews with alerts, Dedicated Success Manager, Whatagraph IQ and live chat support.
Unlimited reports; source credits are used for connected data sources.
Prime
Custom
billed annually
Everything in Max, plus premium integrations, custom report domain, public API access (add-on), BigQuery/Looker transfer, IQ+, priority support, tailored onboarding and enterprise SLA.
Unlimited reports; source credits are used for connected data sources.
Last verified September 2026 against whatagraph.com/pricing. Vendors change packaging often; confirm before buying.
Scorecard
2.0/5 overall, weighted for SEO research tools. How grades work.
Aggregates SEO source data for reporting, but is not a full SEO research suite.
The SEO reporting page says it connects Search Console, Ahrefs, Semrush, GA4 and other SEO platforms and reports on rankings, traffic and backlinks: https://whatagraph.com/seo-reporting-tool
Weak, source-dependent keyword visibility; no native keyword-discovery workflow is described.
The official Semrush connector lists search terms and keyword-position metrics, but presents them as imported Semrush data: https://whatagraph.com/integrations/semrush
Good cross-channel and custom-data context for reporting, not broad web/context research.
Whatagraph says users can blend Search Console with GA4, Ahrefs backlink data and cross-channel insights: https://whatagraph.com/seo-reporting-tool
Competitor context
SEO connector pages mention competitor analysis as an Ahrefs use case, but no native competitor research workspace.
No content briefs, writing, optimization recommendations or publishing are claimed.
The SEO product page describes connecting, blending, reporting, analyzing and sharing SEO data, with no content execution feature: https://whatagraph.com/seo-reporting-tool
No generative-engine optimization or AI-search visibility workflow is claimed.
The SEO page's AI claims are report creation, summaries and metric chat, not optimization for generative engines: https://whatagraph.com/seo-reporting-tool
Limited technical signal through imported Search Console/index coverage data; no audit/crawl system.
The Google Search Console integration explicitly lists index coverage and average position among the data it analyzes: https://whatagraph.com/integrations/google-search-console
Automated report delivery is not an SEO content-publishing workflow.
Whatagraph automates marketing report creation and delivery; its official pages do not document CMS content publishing or editorial approvals. https://whatagraph.com/
Strong reporting and monitoring layer across rankings, traffic, backlinks and blended marketing data.
The SEO page says it connects SEO platforms, blends their data, generates reports and provides AI answers/summaries; GSC also exposes impressions, clicks, CTR and average rank: https://whatagraph.com/seo-reporting-tool ; https://whatagraph.com/integrations/google-search-console
MCP is available for governed external AI querying; IQ Agents are still early access and scheduled workflows are described.
The MCP page says it connects Whatagraph to Claude, ChatGPT and MCP-compatible tools, while the IQ Agents page labels the product early access and describes scheduled/triggered work: https://whatagraph.com/mcp ; https://whatagraph.com/agents-waitlist
Agentic workflow coverage
A free trial is advertised, but the current paid offering is demo-led and enterprise-oriented.
The SEO page offers Start free trial, while pricing lists Max from $812/month billed annually and Prime as Custom: https://whatagraph.com/seo-reporting-tool ; https://whatagraph.com/pricing
The company publishes a first-party 1,000+ customer/agency-and-brand claim, but no exact customer count.
Whatagraph states it is trusted by 1,000+ marketing agencies and brands around the world: https://whatagraph.com/
Internal company data
Custom metrics, dimensions, source groups and blends can incorporate a team's governed reporting model.
SEO data grounding
Direct/native connectors for Search Console, Ahrefs, Semrush and other SEO sources ground reporting in source data.
Third-party app grounding
MCP connects governed Whatagraph data to Claude, ChatGPT and other MCP-compatible tools.
Custom API grounding
The current pricing page lists Public API as a Prime add-on; native API/custom connections are available, but details are limited.
No GEO (generative-engine optimization) readiness or citation/answer visibility feature is described.
The official SEO product page focuses on conventional SEO data sources and reporting and does not claim GEO readiness: https://whatagraph.com/seo-reporting-tool
Strong client-facing collaboration via white labeling, scheduled delivery, live links and shared AI chat.
The SEO page claims white-labeled reports, scheduled email, live links and exports; the MCP page says teams can self-serve plain-language queries: https://whatagraph.com/seo-reporting-tool ; https://whatagraph.com/mcp
IQ Agents cover data foundation, monitoring, reporting operations, optimization insights and custom agents, though early access.
Autonomous execution
Agents are described as scheduled/triggered and able to connect, blend, tag, monitor and fix reporting work; public action execution is not fully launched.
Human control and review
The agent page explicitly describes an account agent drafting answers for an AM to approve and send, plus guided cohort onboarding.
Integration surface
The integrations page lists 68 integrations across SEO, paid, social, analytics, email, ecommerce and more, plus API, Sheets and BigQuery capabilities.
Memory and persistent context
Governed metric definitions, blends, source groups and attached agent documents/context provide reusable context; long-term memory is not explicitly named.
Evaluation and feedback loop
IQ+ offers self-healing widgets and agents can catch drift/issues, but no formal evaluation or feedback-loop system is documented.
High automation for data refresh, report generation and delivery, but agent actions are partly future/early-access.
The SEO page claims automatic connections, AI-built reports, scheduled delivery and AI summaries; the MCP page labels action-taking CREATE as coming soon: https://whatagraph.com/seo-reporting-tool ; https://whatagraph.com/mcp
No standalone free SEO tool is claimed; only a trial CTA appears.
The SEO page contains a Start free trial CTA but does not describe a free-forever SEO tool: https://whatagraph.com/seo-reporting-tool