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Transform your metrics + competitor SEO & PPC research into AI-powered actions.
SpyFu is an active competitor SEO/PPC research product with unusually strong competitive keyword and ad-history coverage, now extended with rank tracking, ChatGPT-connected data, RivalFlow content optimization, and AI-search visibility features.
SpyFu is a competitor-focused SEO and PPC research platform. It exposes competitors' organic and paid keywords, ad history, rankings, backlinks, and related keyword opportunities, then adds rank tracking, reporting, SpyFu GPT/ChatGPT access, and RivalFlow page optimization for AI and search visibility.
Good fit for SEO and PPC practitioners, marketers, agencies, freelancers, and business owners who need competitor keyword/ad intelligence, keyword opportunity research, rank monitoring, and client-ready reporting
Three public tiers: Basic ($39 monthly or $29/month billed annually), Pro + AI ($119/month after a $59 first month, or $89/month billed annually), and Team / Agency ($249 monthly or $187/month billed annually).
Basic
$39/month monthly; $29/month billed annually
Monthly or annual (annual billing; 25% savings / 3 months free)
Core data and exports, SEO/PPC research, rank tracking, and reporting; RivalFlow, ChatGPT integration, AI Brand Monitoring, GSC integration, white-label reporting, and API access are not included
10k-row search results; 10k-row data exports; 1 live-site tracking project; 5k weekly tracked keyword rankings; 10 automated reports; 1 user
Pro + AI
$59 for the first month, then $119/month; $89/month billed annually
Monthly or annual (annual billing)
Boost visibility in AI & Search, ChatGPT integration, AI Brand Monitoring, pre-built Google Ads campaigns, GSC integration, white-label reporting, and API access
Unlimited search results and exports; 10 live-site tracking projects; 15k weekly tracked keyword rankings; 100 automated reports; RivalFlow for 1 site; 1 user included ($30 for each additional)
Team / Agency
$249/month monthly; $187/month billed annually
Monthly or annual (annual billing)
Pro-level AI/search visibility, ChatGPT integration, AI Brand Monitoring, pre-built Google Ads campaigns, GSC integration, white-label reporting, API access, and team/agency usage
Unlimited search results, exports, and live-site tracking projects; 50k weekly tracked keyword rankings; unlimited automated reports; RivalFlow for 5 sites; additional users cost $30 each
Last verified September 2026 against spyfu.com/mainpurchase. Vendors change packaging often; confirm before buying.
Scorecard
3.1/5 overall, weighted for AI SEO automation tools. How grades work.
Broad historical competitor SEO/PPC dataset and many research views.
The homepage says users can see competitors' SEO/PPC keywords and every ad they have tested; https://www.spyfu.com/
Very strong competitor, related-term, intent, and filtering workflow.
Related Keywords supports topic grouping, SEO/PPC views, cost/volume/longtail filters, questions, and transactional search type; https://www.spyfu.com/keyword/related-keywords
Strong competitor, SERP, backlink, ad-history, and ranking context.
SEO keyword research compares your ranks with competitors and shows exact ranking URLs; https://www.spyfu.com/seo/keywords
Competitor context
Core product strength: competitor keywords, ads, rankings, backlinks, and side-by-side opportunity analysis.
RivalFlow can optimize SEO content, but publishing execution is not claimed.
The homepage says RivalFlow can optimize SEO content and upgrade pages for AI & SEO; https://www.spyfu.com/
Supports generative-search visibility and brand mention analysis, but is not a full answer-engine platform.
SpyGPT says it analyzed 250 million questions to show where brands are mentioned in answers; https://www.spyfu.com/spygpt
No technical SEO audit/crawl feature was claimed in the reviewed official pages.
The official SEO feature list centers on competitor keywords, ranking history, reports, and backlinks rather than technical audits; https://www.spyfu.com/
No CMS publishing or direct content deployment workflow is claimed.
The pricing feature list claims reports, exports, GSC integration, and API access but does not claim CMS publishing; https://www.spyfu.com/mainpurchase/?page=default
Weekly keyword/PPC position monitoring, history, and daily performance framing.
Rank Tracking says SpyFu reports weekly SEO rankings and PPC average positions and retains keyword-level history; https://www.spyfu.com/rank-tracking
ChatGPT-connected SpyFu GPT plus API access make the product usable by agents, though execution remains bounded.
SpyFu GPT pulls SpyFu data into ChatGPT, and the homepage advertises a documented API for automated exports; https://www.spyfu.com/spyfu-custom-gpt and https://www.spyfu.com/
Agentic workflow coverage
Public entry pricing and generous research/export allowances, with advanced features reserved for upgrades.
Basic is publicly priced at $39 monthly or $29/month annually and includes 10k-row searches and exports; https://www.spyfu.com/mainpurchase/?page=default
No customer-count estimate is made because the reviewed first-party pages do not state a customer total.
The homepage provides customer testimonials but no customer count; https://www.spyfu.com/
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Internal company data
The public material shows My Sites and GSC integration on higher plans, but does not document broad internal-data ingestion.
SEO data grounding
Grounded in SpyFu's keyword, SERP, rank, ad-history, and backlink data.
Third-party app grounding
ChatGPT integration is explicit; broader third-party app grounding is not documented in the reviewed official pages.
Custom API grounding
API access and automated exports are explicitly offered on Pro + AI and Team / Agency.
Explicit AI-and-search visibility positioning with AI monitoring on paid tiers.
Pricing lists Boost visibility in AI & Search and AI Brand Monitoring for Pro + AI and Team / Agency; https://www.spyfu.com/mainpurchase/?page=default
Automated, PDF, and white-label reporting support agency/client collaboration.
The pricing page lists automated reports and white-labeled reporting on upgraded plans; https://www.spyfu.com/mainpurchase/?page=default
SpyFu GPT covers question-to-plan workflows and RivalFlow covers optimization, but the public record does not show end-to-end agent coverage.
Autonomous execution
AI can produce recommendations and optimization actions; no autonomous CMS or ad-account execution is claimed.
Human control and review
The product emphasizes plans, reports, exports, and user-directed projects, implying reviewable outputs rather than hidden execution.
Integration surface
Documented API, ChatGPT integration, and GSC integration provide a useful but not broad public integration surface.
Memory and persistent context
Projects, saved keyword groups, labels, tracked history, and My Sites provide persistent product context.
Evaluation and feedback loop
Ranking history and performance tracking support measurement, but no explicit AI evaluation/feedback loop is documented.
Guided GPT action plans and RivalFlow reduce manual work, but research and optimization still require user direction/review.
SpyFu GPT says it takes a question such as what to do next and turns it into a step-by-step plan; https://www.spyfu.com/spyfu-custom-gpt
Several public tools/pages offer free entry points, but the full product is paid.
The SEO keyword page calls its tool free and provides a domain-entry workflow; https://www.spyfu.com/seo/keywords