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SEO testing and reporting built on real Google Search Console and analytics data.
SEOTesting is an independent, bootstrapped product developed and maintained by SanityCheck.io Limited; it began as SanityCheck and rebranded to SEOTesting in April 2020.
SEOTesting is a search engine optimisation testing and reporting platform for agencies, consultants, publishers and in-house SEO teams. It connects to Google Search Console and Google Analytics to surface search-performance opportunities, run time-based and split SEO tests, monitor content and technical signals, measure LLM-driven traffic, and produce stakeholder-ready reports.
Good fit for In-house SEO teams, agencies, consultants and publishers that need first-party Search Console/analytics reporting, repeatable SEO experiments, content opportunity discovery and evidence of impact for stakeholders or clients
Paid plans from $50/month, with a 14-day fully functional trial and custom Enterprise pricing.
Single Site
$50/month
Monthly
SEOTesting access and unlimited users; 14-day trial available
1 website; unlimited users; 25 InternalLinking.com credits per month
Medium
$125/month
Monthly
1:1 onboarding call
5 websites; unlimited users; 75 InternalLinking.com credits per month
Large
$375/month
Monthly
Quarterly training
20 websites; unlimited users; 300 InternalLinking.com credits per month
Enterprise
Pricing on request
Custom terms
Unlimited training and customer success
Increased site allowance
Last verified September 2026 against seotesting.com/pricing. Vendors change packaging often; confirm before buying.
Scorecard
3.0/5 overall, weighted for Technical SEO tools. How grades work.
Broad first-party reporting and experiment research over Search Console data, including page/query, comparison, content decay, cannibalization and group analysis.
The product lists Search Console exports, page/query detail and comparison reports at https://seotesting.com/google-search-console-data/ and content groups at https://seotesting.com/features/.
Useful query-level discovery and intent analysis, but not a broad standalone keyword database or competitor keyword suite.
SEOTesting exposes page queries, search-intent highlighting and action links in https://seotesting.com/google-search-console-data/; the vendor says it does not replace keyword-research tools in https://seotesting.com/blog/ahrefs-alternatives/.
Strong first-party SEO context from page/query performance, groups, annotations and analytics; limited external-app context beyond documented integrations.
GSC page/query and comparison context is documented at https://seotesting.com/google-search-console-data/ and group/annotation reporting at https://seotesting.com/features/.
Competitor context
Provides concrete AI-assisted content evaluation and clarity/structure fixes, plus tests to validate changes, but does not publish content.
Query fan-out, semantic coverage, vague-language, claims, headings and list/table recommendations are documented at https://seotesting.com/ai-seo-tools/; validation is documented at https://seotesting.com/llm-testing/.
Direct generative-search visibility workflow: LLM pages, prompt clues, content evaluation and before/after LLM tests.
LLM pages, likely prompts and LLM tests are described at https://seotesting.com/llm-traffic/ and https://seotesting.com/llm-testing/.
Narrow technical monitoring for sitemaps and robots.txt, plus Search Console data; not a complete crawler/audit platform.
The feature inventory lists sitemap and robots.txt monitoring at https://seotesting.com/features/ and explicitly notes it does not replace technical auditing at https://seotesting.com/blog/ahrefs-alternatives/.
Supports changelog/annotation planning and post-change tests, but has no documented CMS publishing or deployment workflow.
Time-based tests measure page changes and URL switches at https://seotesting.com/time-based-seotesting/; the features page describes reporting and monitoring rather than publishing at https://seotesting.com/features/.
Core strength: first-party click, impression, CTR, position and analytics measurement, controlled tests, forecasts, annotations and reporting.
Metrics and comparisons are documented at https://seotesting.com/google-search-console-data/, controlled experiments at https://seotesting.com/seo-split-testing/, and GA4 LLM measurement at https://seotesting.com/llm-testing/.
API and MCP explicitly support AI assistants and agent-based workflows for querying data and chaining actions, but the page does not document a fully autonomous SEO agent.
API access, MCP and agent-based workflows are documented at https://seotesting.com/api-mcp/.
Agentic workflow coverage
Transparent low-entry price, unlimited users and no-card full trial make it accessible, though there is no permanent free plan and data is deleted after the trial if unpaid.
Pricing, trial, cancellation and deletion terms appear at https://seotesting.com/pricing/.
Demonstrated use across recognizable enterprises and agencies, with plans up to 20 sites and custom Enterprise allowance, but no official customer-count figure.
Customer examples include Shopify, Canva, Intuit and carwow at https://seotesting.com/; the customer library is at https://seotesting.com/customers/ and site allowances at https://seotesting.com/pricing/.
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Competitor sitemap monitoring is listed, but broad competitor research context is not a core documented capability.
Internal company data
GA4/GSC account data and saved ICP personas ground analysis in a company's own performance and audience context.
SEO data grounding
The platform is explicitly grounded in first-party Google Search Console data and GA4 for LLM sessions.
Third-party app grounding
Google Search Console and Google Analytics are documented integrations; the wider third-party grounding surface is limited.
Custom API grounding
API and MCP allow internal tools and assistants to retrieve SEOTesting account data, enabling custom grounding.
Strong AI-answer visibility readiness through question fan-out, semantic coverage, trust, extractability and persona evaluation.
AI-search content workflows and evaluators are documented at https://seotesting.com/ai-seo-tools/ and the resulting measurement loop at https://seotesting.com/llm-traffic/.
Unlimited users, stakeholder-ready reports, annotations and agency/client use support collaborative review; advanced project permissions are not documented.
Unlimited users and reporting are listed at https://seotesting.com/pricing/ and stakeholder/client reporting at https://seotesting.com/seo-split-testing/.
MCP lets compatible assistants and agent workflows query SEOTesting tools and chain actions, but scope is centered on the API surface.
Autonomous execution
API/MCP can automate repetitive analysis and reporting; no evidence of an autonomous agent independently executing site changes.
Human control and review
Users choose pages, changes and test windows, then review measured results and reports before rollout.
Integration surface
Documented API/MCP plus Google Search Console and Google Analytics integrations provide a useful but focused surface.
Memory and persistent context
Annotations, site changelog, content groups and saved personas preserve useful project context, but persistent agent memory is not documented.
Evaluation and feedback loop
SEO and LLM tests provide measurable before/after feedback, and content evaluators identify coverage gaps for iteration.
Fast, low-install setup and automated data collection/reporting reduce manual work, while test selection, page changes and interpretation remain human-led.
Two-click/no-code setup is stated at https://seotesting.com/ and automated tracking/reporting at https://seotesting.com/time-based-seotesting/.
The product offers a fully functional 14-day trial, but the official pricing page does not document a permanent free tier or standalone free tools.
The trial terms and paid tiers are documented at https://seotesting.com/pricing/.