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The Content Intelligence Platform for AI Search
OtterlyAI is positioned as an AI-search visibility and GEO platform: research the prompts that matter, monitor brand visibility and citations across engines and markets, then improve crawlability and content with audits and recommendations.
OtterlyAI is an AI search analytics and optimization platform that researches prompts, monitors brand mentions and website citations across major AI search engines, benchmarks competitors, audits crawlability and content, and provides GEO recommendations, reports, exports, API, and MCP access.
Good fit for Solo marketers, SMEs, SEO and content teams, agencies, and mid-sized companies that need multi-engine, multi-country AI-search visibility monitoring, citation analysis, GEO audits, and client reporting
Paid plans start at $29/month; monthly and annual billing are offered, with annual billing advertised as 15% off. A no-credit-card free trial is available, and Enterprise is custom-priced starting from $1,000/month.
Lite
$29/month
Monthly; annual billing available with 15% off
4 AI engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot), daily tracking, unlimited team members and brand reports, 3 recommendations/week, 50+ country support, prompt research, Brand Visibility Index, domain ranking, citation analysis, GEO audit, reports/export, group onboarding; Claude, Google AI Mode and Gemini are add-ons.
15 search prompts; 1 workspace; 1,000 GEO URL audits/month
Standard
$189/month
Monthly; annual billing available with 15% off
Everything listed for Lite plus unlimited recommendations, Looker Studio connector, API and MCP access, and group onboarding; extra batches of 100 prompts cost $99.
100 search prompts; unlimited workspaces; 5,000 GEO URL audits/month; 2,000 API requests/month; 2,000 MCP requests/month; 200k Agent Analytics events/month
Premium
$489/month
Monthly; annual billing available with 15% off
Everything listed for Standard plus personal onboarding; extra batches of 100 prompts cost $99.
400 search prompts; unlimited workspaces; 10,000 GEO URL audits/month; 5,000 API requests/month; 5,000 MCP requests/month; 1M Agent Analytics events/month
Enterprise
Custom; starting from $1,000/month
Custom billing terms
Everything in Premium plus SSO, custom payment options, quarterly GEO Health Check, custom terms, personalized onboarding, and dedicated customer success manager.
Custom prompt tracking and custom GEO URL audits/month
Last verified September 2026 against otterly.ai/pricing. Vendors change packaging often; confirm before buying.
Scorecard
3.0/5 overall, weighted for AI SEO automation tools. How grades work.
Strong prompt, competitor, citation, and answer-engine research, but little conventional backlink or market research.
Official features cover prompt research, competitor visibility, citations, and exports: https://otterly.ai/features
Prompt research helps map AI-search questions, but Otterly.AI is not a conventional keyword volume, difficulty, or clustering suite.
Automatic prompt research is documented at https://otterly.ai/features
Uses tracked prompts, competitors, cited domains, URLs, markets, and AI responses as context; custom company-data grounding is not documented.
Brand reports benchmark competitors and citation sources, while the MCP exposes raw responses, prompts, citations, filters, and recommendations: https://help.otterly.ai/does-otterlyai-have-an-mcp
Competitor context
Audits, recommendations, and briefs guide changes, but the product does not draft and publish full content workflows.
Official features describe recommendations, GEO audits, and content briefs: https://otterly.ai/features
Core product capability: multi-engine AI visibility, citations, brand coverage, sentiment, GEO audits, and recommendations.
The feature page explicitly covers AI Search Analytics, Domain Citation Tracking, Brand Visibility Index, Crawlability Checker, Content Audit, and GEO Optimization: https://otterly.ai/features
GEO audits surface machine-readability issues, but no full technical SEO crawler is documented.
Official features focus on GEO audit actions rather than site-wide technical crawling: https://otterly.ai/features
Exports, API, recommendations, and content briefs can support a workflow, but native drafting-to-publishing is not documented.
The official feature list documents Detailed Reports & Exports and Content Briefs, without a CMS publishing feature: https://otterly.ai/features
Deep measurement includes daily prompt tracking, mentions, coverage, position, citations, sentiment, share of voice, history, exports, and agent analytics.
The feature page lists daily citation/mention tracking and visibility metrics; pricing lists Agent Analytics event allowances: https://otterly.ai/features and https://otterly.ai/pricing
MCP, API, and write actions fit agent workflows, but autonomous content execution, approval governance, and learning loops are limited.
The official MCP and API expose prompt, tag, and audit actions: https://help.otterly.ai/does-otterlyai-have-an-mcp and https://otterly.ai/blog/otterlyai-public-api-claude-skill-launch/
Agentic workflow coverage
A no-card trial and $29 entry price improve access, but the product is paid and important engines/features require add-ons or higher tiers.
The pricing page shows Lite at $29/month and the official pricing help article confirms a no-card trial and paid add-ons: https://otterly.ai/pricing and https://help.otterly.ai/pricing-of-otterlyai
The site claims 40,000+ marketing professionals worldwide, but this is a professional-user claim rather than an auditable paying-customer count.
The official homepage states 'Used by 40,000+ marketing professionals worldwide' and displays customer logos/case studies: https://otterly.ai/
Competitive benchmarking and share-of-voice/domain comparisons are explicit product capabilities.
Internal company data
No official documentation found for importing private internal company databases, CRM data, or proprietary knowledge bases.
SEO data grounding
Grounds analysis in prompts, AI responses, mentions, rankings, citations, URLs, and GEO audit signals; conventional SEO-data integrations are limited.
Third-party app grounding
API/MCP can expose OtterlyAI data to Claude, ChatGPT, Cursor, n8n, BI tools, Slack, and warehouses, but arbitrary third-party data ingestion is not documented.
Custom API grounding
A public API with Bearer authentication and read/write permissions supports custom application grounding and workflow integrations.
Audits AI-bot crawlability, robots.txt, content readiness, structured data, and dynamic-content factors, with recommendations.
The official MCP documentation article lists crawlability, robots.txt, bot access, AI-readiness, structural and dynamic-content scores: https://help.otterly.ai/does-otterlyai-have-an-mcp
Unlimited team members, workspaces on Standard and Premium, client separation, reports, exports, and agency positioning support collaboration.
Workspace Management separates brands, clients, members, reports, prompts, and audits; pricing lists unlimited members and workspaces on higher tiers: https://otterly.ai/features and https://otterly.ai/pricing
Second-pass score based on the exact product's documented autonomy, controls, integrations, memory, and feedback capabilities; see the URL-bearing agent-readiness criterion evidence.
Autonomous execution
Second-pass score based on the exact product's documented autonomy, controls, integrations, memory, and feedback capabilities; see the URL-bearing agent-readiness criterion evidence.
Human control and review
Second-pass score based on the exact product's documented autonomy, controls, integrations, memory, and feedback capabilities; see the URL-bearing agent-readiness criterion evidence.
Integration surface
Second-pass score based on the exact product's documented autonomy, controls, integrations, memory, and feedback capabilities; see the URL-bearing agent-readiness criterion evidence.
Memory and persistent context
Second-pass score based on the exact product's documented autonomy, controls, integrations, memory, and feedback capabilities; see the URL-bearing agent-readiness criterion evidence.
Evaluation and feedback loop
Second-pass score based on the exact product's documented autonomy, controls, integrations, memory, and feedback capabilities; see the URL-bearing agent-readiness criterion evidence.
Automates daily monitoring, prompt generation, recommendations, and on-demand audit actions, but consequential content/publishing changes remain human-controlled.
OtterlyAI documents daily tracking, automatic prompt research, actionable recommendations, and MCP write actions limited to prompts, tags, and GEO audits: https://otterly.ai/features and https://help.otterly.ai/does-otterlyai-have-an-mcp
A free trial exists, but no permanently free standalone tool is documented on the official pages reviewed.
The official site says Free trial/no credit card required and links to Start for Free, while pricing lists paid plans: https://otterly.ai/features and https://otterly.ai/pricing