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Free SEO/GEO tools and performance data to improve your site’s visibility on Bing.
Bing Webmaster Tools is an active, free Microsoft product. Research date: 2026-09-03. The official site prominently positions the current portal around SEO/GEO and AI-citation reporting; legacy SOAP/POX APIs are scheduled for retirement on 2026-08-31. https://www.bing.com/webmasters/ https://www.bing.com/webmasters/help/ai-performance-9f8e7d6c https://www.bing.com/webmasters/help/soap-pox-api-retirement-s0appox01
Bing Webmaster Tools is Microsoft’s site-owner platform for Bing search. It combines search-performance reporting, URL inspection, site exploration, sitemaps, IndexNow/URL submission, backlink analysis, keyword research, SEO reports, Site Scan, crawl controls, robots.txt testing, alerts, user management and an AI Performance report.
Good fit for Website owners, webmasters, developers and content creators who want free Bing search performance data, keyword/backlink research, technical diagnostics, indexing controls and AI-citation visibility for verified sites
Free; no paid tiers or usage prices are published on the official product pages.
Free
$0
Not applicable
Bing Webmaster Tools reports and SEO/GEO tools; account creation is free.
Site/account and tool quotas apply; manual URL submission and URL Submission API support up to 10,000 URLs per domain per day, with quota reset at midnight UTC.
Last verified September 2026 against bing.com/webmasters/help/getting-started-checklist-66a806de. Vendors change packaging often; confirm before buying.
Scorecard
3.4/5 overall, weighted for SEO research tools. How grades work.
Broad first-party research across keywords, backlinks, site structure and SEO issues.
The portal lists Keyword Research, Backlinks, Site Explorer, SEO Reports and Site Scan as current features. https://www.bing.com/webmasters/help/refreshed-webmaster-tools-7c7d2533
Strong query research with volume, trends, filters, questions and result URLs.
Keyword Research supports country, language, device and six-month filters, related/question/newly discovered keywords, global breakdowns and top 10 URLs. https://www.bing.com/webmasters/help/keyword-research-628070b6
Combines Bing query, backlink, URL and crawl context, but lacks internal business context.
Site Explorer exposes structure and URL issues; Keyword Research exposes queries and top URLs; Backlinks exposes referring domains, pages and anchors. https://www.bing.com/webmasters/help/refreshed-webmaster-tools-7c7d2533 https://www.bing.com/webmasters/help/keyword-research-628070b6 https://www.bing.com/webmasters/help/backlinks-c3a334e8
No native content drafting, optimization editor or generation workflow documented.
The official feature list describes research, reports, diagnostics and submission, but does not document content creation or editing. https://www.bing.com/webmasters/help/refreshed-webmaster-tools-7c7d2533
Dedicated AI Performance report measures citations and grounding queries across supported AI surfaces.
AI Performance reports pages cited, average cited pages, grounding queries and page-level citation activity across Copilot, Bing AI summaries and select partners. https://www.bing.com/webmasters/help/ai-performance-9f8e7d6c
Very strong first-party crawling, indexing and technical diagnostics.
The current feature list includes URL Inspection, Site Explorer, Sitemaps, SEO Reports, Site Scan, Crawl Control, Block URLs, Robots.txt Tester and Verify Bingbot. https://www.bing.com/webmasters/help/refreshed-webmaster-tools-7c7d2533
Supports submission and change notification, but not publishing or CMS workflow management.
Manual submission, URL Submission API and IndexNow notify Bing about added, updated or deleted URLs; manual submission has no CMS/publishing-pipeline integration. https://www.bing.com/webmasters/help/URL-Submission-62f2860b
Robust Bing search and AI-citation reporting with exports and time ranges.
Search Performance reports clicks and impressions by page and keyword over six months, and AI Performance provides citation trends and page/query views. https://www.bing.com/webmasters/help/refreshed-webmaster-tools-7c7d2533 https://www.bing.com/webmasters/help/ai-performance-9f8e7d6c
Programmatic URL submission and IndexNow support provide a meaningful automation surface.
The URL Submission API supports OAuth 2.0, batch submission up to 500 URLs and 10,000 URLs per domain per day; IndexNow is recommended for automated notification. https://www.bing.com/webmasters/help/URL-Submission-62f2860b
Agentic workflow coverage
The core account and tools are explicitly free.
Microsoft instructs users to open a free account and the product page calls its SEO/GEO tools free. https://www.bing.com/webmasters/help/getting-started-checklist-66a806de https://www.bing.com/webmasters/about
No numeric customer or user count was found in the permitted official sources.
The permitted product and help pages describe capabilities and limits but publish no customer-count figure. https://www.bing.com/webmasters/
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Competitor context
Backlinks can compare the site with up to two other sites and expose common/missing referring domains and anchors.
Internal company data
No documented ingestion or grounding of internal company data.
SEO data grounding
First-party Bing search, crawl, indexing, keyword and backlink data grounds the main reports.
Third-party app grounding
Google Search Console properties can be imported and Clarity is integrated, but broad app grounding is not documented.
Custom API grounding
URL and Content Submission APIs provide custom programmatic integration, primarily for indexing notifications.
Provides actionable visibility into AI citations and Bing’s GEO guidance, but not automated GEO recommendations or execution.
The report offers timeline, page/query mapping and exportable aggregated citation data, while the guidelines cover eligibility for grounding and citations. https://www.bing.com/webmasters/help/ai-performance-9f8e7d6c https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a
Supports multiple sites, role-based user access, notifications and email digests.
User Management supports multiple users with different permission levels, and notifications can be filtered by site and issue type with email digests. https://www.bing.com/webmasters/help/refreshed-webmaster-tools-7c7d2533 https://www.bing.com/webmasters/help/getting-started-checklist-66a806de
Covers monitoring and submission steps, not an end-to-end autonomous SEO agent workflow.
Autonomous execution
IndexNow can automatically notify participating engines, but analysis-to-fix execution is not provided.
Human control and review
Strong owner verification, manual submissions, controls and user permissions keep humans in control.
Integration surface
Integrates Google Search Console import, Clarity, WordPress plugin, APIs and IndexNow.
Memory and persistent context
Retains site properties, submission history, settings, alerts and selected comparison sites across sessions.
Evaluation and feedback loop
Reports, recurring SEO suggestions, alerts and trend views support monitoring, but no explicit experiment/evaluation loop is documented.
Automation is limited to indexing notifications; SEO analysis and fixes remain human-directed.
Manual submission requires sign-in, selecting a verified site, entering URLs and clicking Submit, while its limitations say it is user-driven and not integrated with publishing pipelines. https://www.bing.com/webmasters/help/URL-Submission-62f2860b
Free account includes substantial research, diagnostics and indexing tools.
The product page lists free Backlinks, Keyword Research, SEO/GEO Report and Site Scan tools, plus a WordPress URL Submission plugin. https://www.bing.com/webmasters/about