Loading page
Tool comparison
Both tools graded on the same fifteen criteria. The verdict lists the criteria where one tool leads the other by two points or more.
Verdict
Verdict
Research depth
Discovery
How well the tool supports keyword, competitor, SERP, backlink, or market research before execution.
Featured
Broad opportunity and AI-visibility research surface.
Featured documents ranked, de-duplicated opportunity matches with contact details, plus GEO answers and cited sources across four AI engines. https://featured.com/docs
Screpy
Covers keyword research, SERP analysis, organic keywords, competitor ads, backlinks, referring domains, and Search Console, but depth and quotas vary by plan.
Feature directory lists Keyword Research, SERP Analysis, Organic Keywords, Competitor Ads, Backlink Checker, Referring Domains, and Search Console: https://screpy.com/features/
Keyword research quality for SEO content
Discovery
How well the tool identifies, qualifies, clusters, and prioritizes keywords specifically for SEO content creation.
Featured
No dedicated keyword-research workflow is documented.
The official capability list focuses on media opportunities and GEO visibility; it does not document keyword-volume, difficulty, clustering, or SERP keyword research. https://featured.com/features
Screpy
Provides ideas, intent, volume, CPC, trends, and content-brief linkage; official detail is positive but not evidence of breadth comparable to specialist databases.
Screpy says Keyword Research finds ideas, reviews intent, and connects demand with pages, articles, and campaigns: https://screpy.com/feature/keyword-research/
Content execution
Execution
How well the tool helps produce, optimize, or operationalize SEO content.
Featured
Strong PR drafting, limited SEO content production evidence.
Featured drafts pitches, byline queries, community comments, speaking abstracts, award submissions, and press releases for review. https://featured.com/docs
Screpy
Generates queued article outlines/first drafts and Markdown for review, but does not claim autonomous publishing or optimization execution.
AI Article Generator creates drafts from titles/briefs and requires review before publishing: https://screpy.com/feature/ai-article-generator/
Context gathering
Grounding
How well the tool gathers the business, competitor, SEO, internal, third-party, and custom API context needed for differentiated recommendations and content.
Featured
Uses expertise, topic, audience, outlet, deadline, and opportunity context.
MCP opportunity search supports filters for outlet, topic, deadline, and audience, while the product asks for context in natural language. https://featured.com/mcp
Screpy
Uses crawled pages, Search Console data, ranking context, and project-level website data to prioritize opportunities.
Quick Wins is described as turning crawl and Search Console data into prioritized technical, content, and ranking opportunities: https://screpy.com/features/
AI-search / GEO
Visibility
How directly the tool helps teams improve visibility in AI answer engines and citation-oriented search journeys.
Featured
Explicit GEO audit and citation-gap workflow.
GEO Audit checks ChatGPT, Claude, Perplexity, and Gemini descriptions and their cited sources, then identifies what to pitch. https://featured.com/features
Screpy
Tracks AI mentions, citations, sources, prompts, and competitor share of voice across monitored AI answers.
AI Visibility feature explicitly lists mentions, citations, sources, prompts, and competitor share of voice: https://screpy.com/feature/ai-visibility/
GEO readiness
Visibility
How ready the tool is for generative engine optimization: answer-engine visibility, citation likelihood, AI-search prompt surfaces, and content structures that AI systems can use.
Featured
Provides visibility scoring, source inspection, and a scheduled GEO workflow.
Docs says GEO output includes a visibility score, sources behind answers, and what to pitch; Workflows includes GEO / AI Visibility. https://featured.com/docs
Screpy
Has AI visibility monitoring and an SEO MCP, but official pages do not establish broad autonomous optimization for generative search.
AI Visibility monitors AI answers and SEO MCP exposes workflows to assistants: https://screpy.com/feature/ai-visibility/ and https://screpy.com/feature/seo-mcp/
Technical SEO
Diagnostics
How strong the tool is for crawling, audits, indexability, metadata, status codes, and technical site health.
Featured
No technical SEO auditing or implementation feature is documented.
The official Features and Docs capability lists do not describe crawling, indexation, Core Web Vitals, schema, or technical issue remediation. https://featured.com/features
Screpy
Strong explicit technical suite spanning audits, crawling, status/redirects/canonicals, broken links, image SEO, Core Web Vitals, PageSpeed, uptime, and index status.
Official feature directory documents the technical modules and their functions: https://screpy.com/features/
Publishing workflow
Operations
How well the tool moves work into CMS, publishing, approvals, or automated production workflows.
Featured
Supports drafting and user-controlled sending, not autonomous publication.
Users can connect Gmail or Outlook and send from their own inbox; the Docs page explicitly says workflows do not send to recipients on the user's behalf. https://featured.com/docs
Screpy
Supports reviewed Markdown draft output, but no official native CMS publishing workflow is documented.
The article feature says users review Markdown output before publishing: https://screpy.com/feature/ai-article-generator/
Measurement & tracking
Measurement
How well the tool monitors rankings, content performance, visibility, or ongoing SEO progress.
Featured
Tracks media mentions, competitor coverage gaps, and AI visibility.
Featured lists media monitoring, a reviewable coverage ledger with domain authority and sentiment, competitor visibility watch, and GEO scores/sources. https://featured.com/docs
Screpy
Offers rank, map, AI visibility, Core Web Vitals, PageSpeed, uptime, Search Console, analytics, and reports over time.
Monitoring and reporting modules are listed with trend/monitoring functions: https://screpy.com/features/
Team collaboration
Operations
How well the tool fits multi-person workflows, agencies, approvals, handoffs, and repeatable processes.
Featured
Team positioning and multi-channel delivery are documented.
The Pro plan is described as built for teams, and results can be delivered via Slack, email, or in-app. https://featured.com/pricing
Screpy
Project workspace, team seats, client/white-label reports, and scheduled delivery support team workflows; no detailed review/approval system is claimed.
Pricing lists team-member quotas and Reports included; Project Workspace and White-label SEO Reports are official features: https://screpy.com/pricing/ and https://screpy.com/features/
Value accessibility
Buying
How easy it is for a team to reach value relative to pricing, setup complexity, and required expertise.
Featured
Free entry and feature parity make initial access easy.
Featured offers Free at $0 forever, no credit card required, and says every plan includes every feature with usage scaling. https://featured.com/pricing
Screpy
Transparent low displayed entry price, free trial, and three clear tiers make access relatively straightforward, though key modules are gated.
Pricing shows Pro $6/month, Max $15/month, Ultra $30/month and a 7-day trial: https://screpy.com/pricing/
Free tools
Buying
How useful the tool is before payment through free tools, free plans, trials, or public utilities.
Featured
A substantive free plan is publicly available.
The Free plan includes Featured Chat, daily pitching tools, journalist request matching, and core workflows, with a daily allowance. https://featured.com/pricing
Screpy
The official site provides several free standalone SEO tools, but they are separate tools and do not imply full platform access.
Screpy lists Website Analyzer, Google Rank Checker, SEO Report Generator, SERP Competitor Research, and Robots.txt Tester under Free SEO Tools: https://screpy.com/
Estimated customer scale
Market proof
Estimated customer or user scale based on public claims, with source claims stored separately for auditability.
Featured
A first-party platform-wide user claim indicates meaningful scale, but is not product-specific.
Featured's Features page states that 100,000+ experts, founders, and comms teams use Featured's platforms; the wording is platform-wide rather than a verified count for this exact product. https://featured.com/features
Screpy
Official site displays ten named trust logos, but provides no customer count or independently verifiable scale metric.
The homepage trust section names Uber, Philips, FedEx Express, Bosch, Champion, Iconfinder, T-Mobile, Carrefour, Stanley, and Skoda: https://screpy.com/
Agent readiness level
Automation
How ready the product is to operate as or inside an AI agent workflow, based on tracked subcriteria for autonomy, controls, integrations, memory, and evaluation.
Featured
Official MCP server exposes search, workflows, connections, and plan/usage tools.
Featured documents an OAuth 2.1 MCP endpoint for Claude, Cursor, VS Code, and custom agents with organization-scoped calls. https://featured.com/mcp
Screpy
SEO MCP, REST API, AI-assistant integrations, and n8n provide meaningful agent connectivity, but the official material does not demonstrate broad end-to-end agent autonomy.
Screpy documents SEO MCP/API and integrations with ChatGPT, Claude, Perplexity, Gemini, Cursor, GitHub Copilot, and n8n: https://screpy.com/feature/seo-mcp/ and https://screpy.com/integrations/
Ease of use and autonomous level
Automation
How easy it is for a team to reach useful outcomes, and how much work the product can perform autonomously after setup.
Featured
Scheduled monitoring is automated, but human review remains required for sending.
Workflows run in the background and deliver results on a schedule, while Docs states the user reviews and sends and no workflow sends outreach autonomously. https://featured.com/workflows
Screpy
Quick Wins and AI-assisted workflows prioritize and draft work, while review and publishing control remain with users.
Quick Wins prioritizes next actions and the article generator requires review, editing, fact-checking, and publishing control: https://screpy.com/features/ and https://screpy.com/feature/ai-article-generator/