AirOps vs Frase: which SEO tool fits your team?

AirOps

Very strong content execution for AI-search and SEO workflows, including refresh, creation, brand governance, and review.

AirOps public pages describe content refresh automation, content creation, Playbooks, Grids, Brand Kits, Knowledge Bases, Quill, human-in-the-loop review, internal linking, outdated-content refreshes, key takeaways, structured data, and FAQ integration.

Frase

Generates on-brand finished drafts, images, and revisions.

The agent page states Frase researches a query, drafts the page and images in brand voice, and scores fixes. https://www.frase.io/features/agent

AirOps

Broad context gathering from SEO, AI-search, competitor, CMS, knowledge base, company context, data warehouse, and custom API surfaces.

The integrations page lists CMS, SEO data providers, knowledge bases, data warehouses, company context integrations, 40+ AI models, MCP, Brand Kits, Knowledge Bases, SSO, and role-based access; docs describe brand context and workspace context.

Frase

Carries brand, competitor, first-party visitor-question, and published-site context through the loop.

The homepage describes learning the brand, competitor picture, and questions visitors ask via Frase Answers. https://www.frase.io/

AirOps

Directly built for AI-search and AEO visibility across major answer engines.

The homepage positions AirOps for AI Search, Google, Gemini, Perplexity, Claude, and ChatGPT, and docs describe mention rates, citations, share of voice, prompt tracking, sentiment, community citations, and AI-search performance.

Frase

AI-visibility monitoring and GEO scoring are core capabilities.

The pricing page includes AI Visibility and the homepage describes monitoring citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI. https://www.frase.io/pricing

AirOps

Excellent GEO readiness because the product connects answer-engine measurement with citation-oriented content and offsite actions.

AirOps tracks citations and domains cited in AI responses, monitors prompts and share of voice, surfaces onsite and offsite opportunities, says content under three months old is more likely to be cited, and supports content refresh and creation workflows.

Frase

Provides GEO scores, citation tracking, and AI-search fixes in the publishing loop.

Frase’s homepage says drafts are scored for SEO and GEO and that AI citations are monitored after publishing. https://www.frase.io/

AirOps

Moderate technical SEO support through content optimization and connected SEO data, but not primarily a crawler or audit suite.

The content creation page mentions technical SEO optimization, structured data, and SERP optimization, and integrations include SEO data providers, but public evidence did not show a native technical crawler, indexability audit, or site health module comparable to dedicated technical SEO tools.

Frase

Site auditing and page-level SEO readiness are present, but the reviewed first-party material does not establish a full technical crawler suite.

The homepage says Frase crawls a site page by page, scores SEO and AI readiness, and ranks fixes by impact. https://www.frase.io/

AirOps

Excellent publishing workflow with CMS import, content operations, review control, and bulk export.

The integrations page says AirOps connects to Webflow, WordPress, Contentful, Sanity, Ghost, Strapi, HubSpot and other CMSs, imports content libraries, refreshes content, exports back in one click, supports bulk operations, and lets teams control draft, staged, or published status.

Frase

Direct CMS publishing and hosted FraseCMS are supported.

The pricing page lists one-click publishing to WordPress, Webflow, Sanity, Wix, or FraseCMS. https://www.frase.io/pricing

AirOps

Strong measurement across AI visibility, citations, share of voice, prompts, pages, content updates, and impact loops.

Docs describe analytics for mention rate, citation rate, share of voice, sentiment, competitors, topics, personas, page performance, content updates, change detection, and an Insights API for dashboards and reporting.

Frase

Tracks Google rankings, AI citations, AI visibility, and decay.

The homepage explicitly lists ranking tracking, AI-citation monitoring, and Content Guard decay detection. https://www.frase.io/

AirOps

Strong collaboration for content operations, especially on Pro and Enterprise plans, though detailed permissions are more enterprise-focused.

Pricing lists unlimited seats for Pro and Enterprise, collaboration functionality, live trainings, dedicated account management, SSO, role-based access on integrations pages, human-in-the-loop workflows, and project management integrations.

Frase

Team seats, calendars, reports, and enterprise controls support collaboration.

Pricing lists multiple seats, a content calendar, client-ready exports, white-label reports, portals, SSO/SAML, and an account manager. https://www.frase.io/pricing

AirOps

Accessible trial entry, but real buying value likely depends on team maturity and undisclosed paid pricing.

The pricing page offers Start for Free and describes Solo and Pro limits, but exact ongoing prices are not publicly disclosed and several higher-value capabilities are custom or enterprise-oriented.

Frase

Self-serve plans begin at a public price with a no-card trial, though meaningful scale is paid.

The homepage says self-serve from day one and the pricing page publishes Starter at $39/month yearly with a 7-day no-card trial. https://www.frase.io/pricing

AirOps

Meaningful free-start access is advertised, but the public free limits are plan-scoped rather than a broad standalone free toolset.

The homepage and pricing page show Start Free Trial or Start for Free, and Solo includes specific limits, but public pages do not disclose a permanent free plan price beyond structured entry limits.

Frase

A free trial and free FraseCMS hosting are available, but the core product is not a permanently free plan.

The pricing page documents a 7-day trial and FraseCMS Free at $0 with 100,000 page views/month. https://www.frase.io/pricing

AirOps

Strong public market proof from named customer logos and case studies, but exact customer count is not disclosed.

AirOps displays customer logos including Monday.com, Webflow, Ramp, Carta, LegalZoom, Sprout Social, Gong, Sage, Chime, Apollo, Klaviyo, Glean, and case study outcomes such as Asana citation growth, Webflow AI-attributed signups, Carta citations, and Angi conversion lift.

Frase

First-party positioning indicates thousands of teams, but no exact customer count is supplied.

The pricing page says “Thousands of teams already run on Frase.” https://www.frase.io/pricing

AirOps

Highly agent-ready, with Quill, Playbooks, workflows, MCP, APIs, integrations, review loops, and durable brand context.

The homepage describes Quill as an AI agent captain, docs cover Playbooks, workflows, Brand Kits, workspace context, human review, MCP, and public APIs, and integrations connect CMS, PM, data, SEO, and knowledge systems.

Frase

The product has a named AI SEO Agent with natural-language workflows, API, and automation hooks.

The agent page describes research, briefs, drafts, scores, clustering, repurposing, and publishing in one chat; the API page describes REST API and webhooks. https://www.frase.io/features/agent https://www.frase.io/features/api-integrations

AirOps

High autonomy once configured, balanced by deliberate human review and setup needs for strategy, context, and integrations.

AirOps says Quill recommends Campaigns, drafts from strategy briefs, runs work through approvals, loops teams in at the right time, and executes repetitive tasks such as internal links, refreshes, and key takeaways, but setup and review remain important.

Frase

Autonomous publishing and approval-based Content Guard fixes are explicit, with customer rules controlling what goes live.

The agent page says publishing occurs on approval and Content Guard proposes fixes for approval; pricing says the agent can publish on its own when enabled. https://www.frase.io/features/agent https://www.frase.io/pricing