Loading page
Muck Rack is an AI comms platform for PR teams, spanning media intelligence, journalist discovery, outreach, monitoring, measurement and AI-generated coverage visibility.
Muck Rack is an AI-enhanced PR and communications platform that combines a journalist and media database, media monitoring across news, social, broadcast, print and podcasts, pitching and inbound media workflows, reporting and analytics, and Generative Pulse for measuring brand visibility in AI-generated answers.
Good fit for PR and communications teams at brands, agencies and enterprises that need one connected workflow for finding journalists, pitching, monitoring earned media, reporting impact and understanding how AI platforms represent their brand
Custom quote; three current tiers (Starter, Standard and Premier) with contact-sales pricing.
Starter
Contact us
Not publicly specified
Online-article search; email and Slack alerts; search people and outlets; build/manage media lists; pitching with email integrations and PressPal.ai; coverage reports; interactive presentations; customizable PR Hit Score; newsletters; Google Analytics integration; Generative Pulse; Help Center and online training.
Basic access for individuals; limited media-list exports; starter packs and template-only dashboards; self-led onboarding and pooled customer success.
Standard
Contact us
Not publicly specified
Starter capabilities plus podcast monitoring, AI Visibility Badges, AI-powered journalist recommendations, full media-list exports, NLP sentiment analysis, automatic theme/spokesperson tagging, standard coverage reports, interactive presentations, newsletters, Google Analytics integration, Generative Pulse and enhanced support.
For most PR teams; standard coverage-report pack and template-only dashboards; instructor-led onboarding and named customer success.
Premier
Contact us
Not publicly specified
Standard capabilities plus Curation Engine, AI-powered sentiment analysis, custom dashboards, premier support, media intelligence services for Brand Premier customers, and API add-on access to article/broadcast data from saved searches.
For enterprises and advanced teams; custom dashboards, premier coverage-report pack, instructor-led onboarding, named customer success; API is available as an add-on.
Last verified September 2026 against muckrack.com/pricing. Vendors change packaging often; confirm before buying.
Scorecard
2.6/5 overall, weighted for Digital PR tools. How grades work.
Official pages document the product, pricing tiers, monitoring, database, reporting, AI features and help-center details.
The platform, pricing and AI overview provide feature-level and plan-level detail: https://muckrack.com/pricing and https://help.muckrack.com/en/articles/11030494-an-overview-of-ai-in-muck-rack
Supports keyword and advanced-filter searches for articles, topics, entities and journalists, but this is PR/media search rather than dedicated SEO keyword research.
Monitoring supports keywords, topics, entities and domain authority filters: https://muckrack.com/pr-software/media-monitoring-alerts
Strong PR context gathering from journalist profiles, recent coverage, topics, outlets, competitors, social and AI citations.
The media database exposes beats, outlets and recent coverage, with team notes and AI visibility badges: https://muckrack.com/media-database
Competitor context
Monitoring and Generative Pulse support competitor coverage, visibility and share-of-voice comparisons.
Supports pitch and press-release drafting through PressPal.ai and outreach execution, but not a full SEO content production suite.
The AI overview documents PressPal.ai for drafting pitches or press releases and the platform documents in-platform pitching: https://help.muckrack.com/en/articles/11030494-an-overview-of-ai-in-muck-rack
Generative Pulse directly tracks brand and competitor visibility, sentiment, share of voice and cited sources across ChatGPT, Claude and Gemini.
Official Generative Pulse documentation describes AI visibility, competitors, cited journalists/outlets/URLs and monitored LLMs: https://muckrack.com/generative-pulse-by-muck-rack
No official evidence of crawling websites, auditing technical SEO, or managing schema, canonicals, redirects or Core Web Vitals.
The official platform scope is PR pitching, monitoring and reporting rather than technical site auditing: https://muckrack.com/pr-software/
Supports drafting and distributing pitches/press releases, not publishing or optimizing website content.
PressPal.ai drafts pitches or press releases and the platform includes pitching: https://help.muckrack.com/en/articles/11030494-an-overview-of-ai-in-muck-rack
Offers coverage reports, dashboards, share of voice, sentiment, reach, engagement, PR Hit Score, GA integration and AI visibility trendlines.
Official reporting pages list real-time dashboards, outcome metrics and Generative Pulse integration: https://muckrack.com/reporting-measurement
AI-assisted PR research and drafting help operators, but no general autonomous agent execution, persistent agent memory, or open agent interface is documented.
Official pages describe PressPal.ai and Generative Pulse inside the PR platform: https://muckrack.com/pr-software/
Agentic workflow coverage
There are three tiers and a free Generative Pulse preview, but core pricing is contact-sales and no public dollar price is shown.
Pricing lists Starter, Standard and Premier as Contact us; the preview page calls its snapshot free: https://muckrack.com/pricing and https://muckrack.com/generative-pulse-preview
The site shows many recognizable customer logos and testimonials, but no auditable customer count; scale is therefore scored low rather than inferred.
The homepage labels Google, New York Times, Pfizer, UNICEF, NBCUniversal, Spotify and others as trusted companies, without stating a customer total: https://muckrack.com/
Claim this listing
Right now this listing's button only opens a comparison. Claim Muck Rack to turn it into a direct, clickable link to muckrack.com.
Internal company data
Customer input, campaign fields, stakeholders, key messages and custom data can ground workflows and reports.
SEO data grounding
Domain authority, keyword search and Google Analytics integration provide limited SEO-adjacent grounding, not rank/crawl datasets.
Third-party app grounding
Official pages document Google Analytics, Slack, email integrations and media partnerships including TVEyes and LexisNexis.
Custom API grounding
Premier API add-on exposes article and broadcast data from saved searches for internal systems and BI tools.
Provides actionable earned-media and AI-citation visibility for GEO, but does not claim technical schema or on-site optimization automation.
Muck Rack positions earned media as an input to AI visibility and provides cited-source insights: https://muckrack.com/generative-pulse-by-muck-rack
Shared lists, owners, notes, outreach history, Slack alerts, presentations and named customer success support collaborative PR operations.
The media database documents shared visibility, owners and notes; monitoring documents Slack sharing: https://muckrack.com/media-database and https://muckrack.com/pr-software/media-monitoring-alerts
Search Agent, Media List Agent and automatic pitch-placement detection cover bounded PR workflow steps.
Autonomous execution
AI can generate queries, recommendations and detection alerts, but no unsupervised end-to-end outreach is documented.
Human control and review
Users run generated searches and retain control over journalist additions/removals and outreach decisions.
Integration surface
Documented integrations include email, Slack, Google Analytics and a Premier API add-on for saved-search data.
Memory and persistent context
Agents use pitch content, journalist profiles, recent coverage, engagement and customer input, but persistent general-purpose memory is not documented.
Evaluation and feedback loop
Coverage detection uses high-confidence scoring and metadata rules, but a user-facing agent evaluation loop is not documented.
Agents automate repetitive research and recommendations, but users run searches, decide list changes and control outreach; no general autonomous campaign execution is claimed.
The AI page says agents handle repetitive tasks while communicators focus on relationships and strategy, and describes recommendations rather than unsupervised execution: https://muckrack.com/info/smarter-pr-with-muck-rack-ai
A free Generative Pulse preview is available; no broad free version of the full Muck Rack platform is documented.
The official preview page describes a fast, free snapshot and email-delivered report: https://muckrack.com/generative-pulse-preview