SEOSEO toolsdirectory

Directory Compare Free tools Methodology

Categories▾

Technical SEO SEO research AI SEO automation Rank tracking Content optimization Digital PR

SubmitSubmit a tool

Directory Compare Free tools Methodology

Loading page

SEOSEO toolsdirectory

Independent SEO tool reviews with clear scores, current pricing, and links to the sources behind each claim.

Categories

Technical SEO
SEO research
AI SEO automation
Rank tracking
Content optimization
Digital PR

Directory

All tools
Compare tools
Free SEO tools
Submit a tool

Site

How we score
About
Contact
Privacy
Terms

Vendors can claim their listings. Claims do not affect grades or rankings.

Compare SparkToro with other SEO tools | SEO Tools Directory

Choose a comparison

Compare SparkToro with another SEO tool

Pick a second tool to open the side-by-side criteria matrix.

Pick the second tool View SparkToro review

Selected tool

SparkToro

2.9/5

vs

Second toolChoose from 152 tools

Choose a tool to compare with SparkToro

Technical SEO28

Rank MathSEO for WordPress Made Easy4.0/5

All in One SEOWordPress SEO plugin for on-page optimization, schema, sitemaps, redirects, search statistics, and AI-assisted content.3.9/5

OncrawlKnow your site. Own your visibility.3.4/5

LumarOptimize for the future of search and site performance.

3.3/5

SeobilityImprove your rankings and show up where it matters3.3/5

WebPageTestThe gold standard tool for enhancing website speed, user experience, conversion rates, and SEO rankings via Core Web Vitals.3.3/5

ScrepyAI SEO Analyzer3.2/5

SEOptimerSimple, Affordable SEO / GEO Toolset3.2/5

SitebulbThe revolutionary website crawler for better SEO audits3.2/5

GTmetrixGTmetrix tells you how fast your website performs and helps you discover opportunities for improvement.3.1/5

Link WhisperThe WordPress internal linking plugin that does the busywork for you.3.1/5

Screaming Frog SEO SpiderTechnical SEO crawler for finding site issues at URL level.3.0/5

SEOTestingSEO testing and reporting built on real Google Search Console and analytics data.3.0/5

Netpeak SpiderYour personal SEO crawler2.8/5

RyteThe platform for website user experience, SEO, and content optimization2.7/5

RankSenseGet SEO results faster , using advanced automation!2.6/5

Visualping#1 Website change detection, monitoring and alerts2.6/5

LinkStormBuild relevant internal links effortlessly2.5/5

SearchPilotStop guessing. Start testing.2.5/5

Schema AppControl How Your Brand Is Understood by AI Using Schema App2.4/5

Ayima Redirect PathAyima's flagship SEO Chrome Extension for instantly uncovering redirect chains and HTTP status codes in real time.2.3/5

Google LighthouseFree page audit tool for performance, accessibility, SEO, best practices, and agentic browsing checks.2.3/5

XML-Sitemaps.comGenerate search-engine ready sitemaps. Fast, free, and no registration required.2.2/5

Merkle TechnicalSEO ToolsA collection of practical technical SEO testing and generation tools.2.1/5

Little WardenProactive Monitoring of Multiple Websites1.9/5

Internal Link JuicerAutomated Internal Linking Plugin for WordPress.1.7/5

IndexMeNowAn indexing tool that really works on Google!1.6/5

SEO MinionSEO TOOL FOR YOUR DAILY SEO TASKS1.3/5

SE RankingDon’t just track visibility. Validate it.4.5/5

seoClaritySustained SEO Performance at Scale - Faster4.4/5

SimilarwebAI-powered digital data intelligence for search, AI visibility, competitors, and markets4.4/5

SerpstatSpeed up search marketing goals achievement4.2/5

AhrefsDeep SEO data for backlinks, keywords, competitors, audits, and rank tracking.4.0/5

MangoolsGet organic traffic with ease3.9/5

MorningscoreThe easiest way to grow on Google and AI search3.8/5

SemrushBuild and measure brand visibility, everywhere search happens.3.7/5

Keyword HeroSee which keywords actually drive your traffic3.6/5

Keywords EverywhereTurn your browser into a Marketer's best friend3.6/5

Bing Webmaster ToolsFree SEO/GEO tools and performance data to improve your site’s visibility on Bing.3.4/5

AnswerThePublicA search listening tool that collates, tracks and alerts you to the important questions being asked on Google.3.3/5

KeywordsPeopleUseThe solution to discovering the questions people ask3.3/5

AlsoAskedPeople Also Ask research tool for mapping search intent, questions, and content ideas from live Google data.3.2/5

Exploding TopicsDiscover the hottest new trends.3.2/5

Moz ProSimplify SEO, own AI search, and grow faster2.9/5

SEO StuffMake Google, ChatGPT, Claude & Agentic Search Your #1 Sales Channel2.8/5

Google AnalyticsFree cross-platform website and app analytics2.7/5

LowFruitsAnalyze the SERPs faster, find weak spots.2.7/5

MajesticDevelop your backlink strategies with Trust Flow and Citation Flow.2.5/5

LinkResearchToolsBacklink Audits and all things links.2.4/5

Google Search ConsoleImprove your performance on Google Search2.2/5

TopicRankerFind easy-to-rank keywords based on competitor weak spots in SERPs2.2/5

Google TrendsExplore what the world is searching for right now2.1/5

Keyword CupidThe Keyword Clustering Tool That Takes the Guesswork Out Of Content Strategy2.1/5

LinkodyThe easiest way to track your link building campaigns2.1/5

Whatagraph SEO Reporting ToolGenerate SEO reports in seconds2.0/5

KeyClustersAutomatically group keywords into topical clusters, in minutes1.8/5

Google Ads Keyword PlannerChoose the right keywords1.6/5

ChangeTowerWebsite Change Monitoring for Every Change That Matters1.5/5

Monitor BacklinksThe best tool for tracking backlink changes over time.1.3/5

PageSpeed InsightsMake your web pages fast on all devices1.3/5

AI SEO automation56

AranxResearch, write, image, and publish SEO/GEO content from one workflow.4.6/5

FraseRank on Google. Get cited by AI.4.6/5

StoryChiefRun your entire content marketing workflow in one place4.6/5

AirOpsAI-search and content operations platform for tracking citations, prioritizing opportunities, and shipping governed content workflows.4.5/5

ConductorWhere Enterprises Go to Win AI Search4.5/5

AthenaHQSee, Act, and Win on AI Search and Beyond4.4/5

SEOmaticThe programmatic SEO tool that ships pages Google keeps4.4/5

BotifyMake AI your best advocate to millions of people, in every conversation.4.3/5

IndexlyBe the Brand AI Recommends4.3/5

KoalaWriterThe AI article writer built to actually rank4.3/5

WordLiftThe AI Discovery Platform for Brands4.3/5

BrightEdgeThe #1 AI-Powered SEO & AEO Platform4.1/5

RelixirRex, Your Autonomous GEO Employee4.1/5

SemjiYour agentic AI solution to scale your visibility on Google and AI chatbots.4.1/5

BywordThe AI article writer built for SEO at scale.4.0/5

thruuuSee Through AI Searches. Craft Content That Gets Mentioned4.0/5

DemandSphereUnified AI Search Visibility3.9/5

RankYakGet Google and ChatGPT traffic on autopilot.3.9/5

Alli AIAI search visibility and SEO automation platform for crawler access, bulk on-page changes, GEO recommendations, and rank tracking.3.8/5

Goodie AIYour Full stack AEO Platform3.8/5

ProfoundMarketing agents to win in Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek, and Google AI Overviews.3.8/5

ScalenutHuman experts. AI Agents. Make you win the AI Search.3.8/5

SISTRIXYour unfair advantage: better rankings, more visibility & effective content with SISTRIX3.8/5

UbersuggestEverything your brand needs to grow traffic in one place3.8/5

ClearscopeGet Discovered on Google, ChatGPT, and What's Next3.7/5

Keyword InsightsBuild SEO topical authority for Google and AI search visibility.3.7/5

ZutrixSEO Tools to Boost your Traffic3.7/5

SEO.AIMore traffic from Google and ChatGPT. Zero extra work.3.6/5

SEOwindWhite-Label Content Production for Marketing Agencies3.6/5

Junia AIRank on Google & Get Cited by ChatGPT — Automatically3.5/5

Siteimprove SEOSEO that wins in the AI era, made for humans and AI3.5/5

KWHeroBuild Topical Authority. Get Found Everywhere.3.4/5

OutrankGrow Organic Traffic on Auto-Pilot3.4/5

Yoast SEOSEO keeps changing. Yoast keeps up, so you don’t have to.3.3/5

SitecheckerSEO & AI visibility analytics for agencies3.2/5

ZipTie.devEmpower your Brand and Product's AI Search Visibility through data-driven insights and cutting-edge content optimization.3.2/5

DashwordMake Your AI Write Content That Ranks3.1/5

GetGenieThe Fastest Way to Rank and Get Cited by AI3.1/5

InLinksSEO. Content. Internal Links. Simplified.3.1/5

MachinedAI-powered SEO content generation and content-cluster automation3.1/5

SpyFuTransform your metrics + competitor SEO & PPC research into AI-powered actions.3.1/5

JetOctopusTechnical SEO to dominate AI and Google search3.0/5

Otterly.AIThe Content Intelligence Platform for AI Search3.0/5

ScrunchGet your site AI-ready so you show up in answers, get cited, and grow revenue.3.0/5

Keyword.comThe keyword rank tracker built for SEO visibility and AI search2.9/5

Peec AIAI search analytics for marketing teams2.9/5

Rankscale AIThe AI visibility tracker for generative search.2.9/5

TextmetricsBoost your visibility with SEO and GEO-optimized content2.8/5

CanIRankCanIRank is the first SEO software using AI to give you specific action recommendations rather than just data.2.7/5

SiteGuruTurn SEO chaos into a clear action plan2.6/5

WriterZenStreamline Demand Capture All-in-One Content Solution2.5/5

GrowthBarMake SEO Content That Google Loves With AI2.3/5

OutrankingCreate People-First Content and Rank with Confidence!2.3/5

SEOpitalThe AI SEO Writing Tool for Better Rankings2.3/5

KafkaiDon't just track competitors. Outsmart them.2.0/5

Programmatic SEOProgrammatic SEO isn't dead. It became AI visibility infrastructure.1.0/5

Rank tracking17

SEOmonitorUnified SEO and AI Search tracking with strategic content automation.4.2/5

NightwatchSEO Rank Tracker & AI Visibility Tool4.1/5

Advanced Web RankingRank tracking and AI-search visibility platform for agencies and in-house SEO teams.3.9/5

AccuRankerRank tracking and LLM visibility platform for agencies and enterprise SEO teams.3.8/5

AgencyAnalyticsClient reporting and marketing dashboard platform for agencies with AI insights, portals, and SEO reporting integrations.3.7/5

Dragon MetricsImprove Ranking & Automate Reporting with the First Truly Global SEO Platform3.5/5

STAT Search AnalyticsMake large-scale SEO & GEO look easy.3.2/5

ProRankTrackerSEO rank tracking and reporting for tracking, analyzing, and reporting Search and AI rankings3.0/5

WincherYour go-to platform for growing search visibility2.9/5

NozzleKnow everything Google knows , and deal with it.2.6/5

DashThisMarketing reporting made easy2.5/5

AuthorityLabs Rank TrackerSEO rank tracking software that's reliable & accurate2.3/5

IndexCheckrThe ultimate Bulk Website Index Checker tool for SEOs to check if URLs are indexed by Google.2.3/5

Tiny RankerGoogle Rank Tracker & On-page SEO tool2.3/5

Looker StudioYour data is beautiful. Use it.2.2/5

Raven ToolsWhite Label SEO Reports and SEO Tools1.9/5

SerprobotLaser Fast SERP Tracking. Quick and Accurate!1.9/5

Content optimization11

NeuronWriterRank on Google. Get cited by AI.3.5/5

Surfer SEOSERP-guided content briefs and optimization scoring for writers.3.4/5

MarketMuseCreate the content that counts3.0/5

Page Optimizer ProHigh performing content isn't written, it's engineered.2.9/5

BuzzSumoBe inspired. Stay informed.2.8/5

cognitiveSEOSEO Tools to Increase Your Traffic2.8/5

Content HarmonyThe content brief that marketing strategists and writers will both love.2.6/5

CopywritelySEO Content Software for Pros: Improve Content Optimization2.3/5

WooRankStart Optimizing Your Website2.3/5

RankIQThe AI Content Platform for Bloggers1.8/5

Detailed SEO ExtensionFinally, an SEO extension built for full-time SEOs1.5/5

FeaturedYour co-pilot for PR3.5/5

PitchboxThe AI Outreach Platform for link building and AEO2.7/5

BuzzStreamGet More Links, Traffic, and Coverage. Like Clockwork.2.6/5

Muck RackThe AI Comms Platform2.6/5

ResponaGet authority brand mentions on autopilot.2.0/5

HunterConnect with any professional.1.9/5

Help a Reporter Out (HARO)HARO connects journalists with sources for stories.1.6/5

QwotedConnecting the Media with Expert Sources0.9/5