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Tool comparison
Both tools graded on the same fifteen criteria. The verdict lists the criteria where one tool leads the other by two points or more.
Verdict
Verdict
Research depth
Discovery
How well the tool supports keyword, competitor, SERP, backlink, or market research before execution.
KeywordsPeopleUse
Deep question, query, SERP, and audience-intent research for content planning, but not a broad backlink or technical research suite.
Read the full reviews: KeywordsPeopleUse and Screpy.
KeywordsPeopleUse mines People Also Ask, autocomplete, related searches, Reddit, Quora, and other question sources for content research. https://keywordspeopleuse.com/
Screpy
Covers keyword research, SERP analysis, organic keywords, competitor ads, backlinks, referring domains, and Search Console, but depth and quotas vary by plan.
Feature directory lists Keyword Research, SERP Analysis, Organic Keywords, Competitor Ads, Backlink Checker, Referring Domains, and Search Console: https://screpy.com/features/
Keyword research quality for SEO content
Discovery
How well the tool identifies, qualifies, clusters, and prioritizes keywords specifically for SEO content creation.
KeywordsPeopleUse
Strong question and long-tail discovery with clustering and content planning, with less conventional difficulty and backlink depth than a full SEO suite.
The official product combines query discovery, clustering, intent-led reports, and content briefs. https://keywordspeopleuse.com/
Screpy
Provides ideas, intent, volume, CPC, trends, and content-brief linkage; official detail is positive but not evidence of breadth comparable to specialist databases.
Screpy says Keyword Research finds ideas, reviews intent, and connects demand with pages, articles, and campaigns: https://screpy.com/feature/keyword-research/
Content execution
Execution
How well the tool helps produce, optimize, or operationalize SEO content.
KeywordsPeopleUse
AI articles, briefs, outlines, topical maps and content optimization are provided, but publishing is not documented.
The AI page lists Article with FAQs, Topical Map, Content Brief, Article Outline, Silo Structure and Custom Prompt templates: https://keywordspeopleuse.com/ai-content-generator
Screpy
Generates queued article outlines/first drafts and Markdown for review, but does not claim autonomous publishing or optimization execution.
AI Article Generator creates drafts from titles/briefs and requires review before publishing: https://screpy.com/feature/ai-article-generator/
Context gathering
Grounding
How well the tool gathers the business, competitor, SEO, internal, third-party, and custom API context needed for differentiated recommendations and content.
KeywordsPeopleUse
Strong SERP, question, forum, and competitor context, without broad internal company-data ingestion.
The tool draws on Google question and suggestion surfaces plus Reddit, Quora, competitors, and its content workflow. https://keywordspeopleuse.com/
Screpy
Uses crawled pages, Search Console data, ranking context, and project-level website data to prioritize opportunities.
Quick Wins is described as turning crawl and Search Console data into prioritized technical, content, and ranking opportunities: https://screpy.com/features/
AI-search / GEO
Visibility
How directly the tool helps teams improve visibility in AI answer engines and citation-oriented search journeys.
KeywordsPeopleUse
No explicit AI-search/GEO optimization feature is documented.
The official feature pages describe SEO research and AI writing, but make no AI-search/GEO claim: https://keywordspeopleuse.com/
Screpy
Tracks AI mentions, citations, sources, prompts, and competitor share of voice across monitored AI answers.
AI Visibility feature explicitly lists mentions, citations, sources, prompts, and competitor share of voice: https://screpy.com/feature/ai-visibility/
GEO readiness
Visibility
How ready the tool is for generative engine optimization: answer-engine visibility, citation likelihood, AI-search prompt surfaces, and content structures that AI systems can use.
KeywordsPeopleUse
No explicit generative-engine or AI-answer visibility tracking is documented.
The official content-optimization page documents Google Search Console metrics and filters, not generative-engine visibility: https://keywordspeopleuse.com/content-optimization-tool
Screpy
Has AI visibility monitoring and an SEO MCP, but official pages do not establish broad autonomous optimization for generative search.
AI Visibility monitors AI answers and SEO MCP exposes workflows to assistants: https://screpy.com/feature/ai-visibility/ and https://screpy.com/feature/seo-mcp/
Technical SEO
Diagnostics
How strong the tool is for crawling, audits, indexability, metadata, status codes, and technical site health.
KeywordsPeopleUse
Some page crawling and content understanding exist, but no full technical audit is documented.
The content page says it crawls and understands each website page and uses embeddings/cosine similarity: https://keywordspeopleuse.com/content-optimization-tool
Screpy
Strong explicit technical suite spanning audits, crawling, status/redirects/canonicals, broken links, image SEO, Core Web Vitals, PageSpeed, uptime, and index status.
Official feature directory documents the technical modules and their functions: https://screpy.com/features/
Publishing workflow
Operations
How well the tool moves work into CMS, publishing, approvals, or automated production workflows.
KeywordsPeopleUse
It generates handoff-ready briefs and AI content, but no native CMS publishing workflow is documented.
The AI page says briefs are ready to hand to a content creation team and describes automated generation: https://keywordspeopleuse.com/ai-content-generator
Screpy
Supports reviewed Markdown draft output, but no official native CMS publishing workflow is documented.
The article feature says users review Markdown output before publishing: https://screpy.com/feature/ai-article-generator/
Measurement & tracking
Measurement
How well the tool monitors rankings, content performance, visibility, or ongoing SEO progress.
KeywordsPeopleUse
Search Console query/page performance, impressions, clicks, CTR, and positions are tracked with daily updates.
The content page lists impressions, clicks, CTR, best/average positions, and daily updates: https://keywordspeopleuse.com/content-optimization-tool
Screpy
Offers rank, map, AI visibility, Core Web Vitals, PageSpeed, uptime, Search Console, analytics, and reports over time.
Monitoring and reporting modules are listed with trend/monitoring functions: https://screpy.com/features/
Team collaboration
Operations
How well the tool fits multi-person workflows, agencies, approvals, handoffs, and repeatable processes.
KeywordsPeopleUse
Unlimited users, shareable keyword lists, exports, and team-oriented workflows are documented; approvals/roles are not.
The homepage says lists can be shared via unique links, and pricing lists Unlimited Users and CSV/Image Export: https://keywordspeopleuse.com/ and https://keywordspeopleuse.com/pricing
Screpy
Project workspace, team seats, client/white-label reports, and scheduled delivery support team workflows; no detailed review/approval system is claimed.
Pricing lists team-member quotas and Reports included; Project Workspace and White-label SEO Reports are official features: https://screpy.com/pricing/ and https://screpy.com/features/
Value accessibility
Buying
How easy it is for a team to reach value relative to pricing, setup complexity, and required expertise.
KeywordsPeopleUse
Low entry price, trial, free clustering allowance, and annual discount make it accessible.
Pricing lists a $15/month Lite plan, a 7-day full-access trial, and 30-day guarantee; clustering says the first 150 keywords are free: https://keywordspeopleuse.com/pricing and https://keywordspeopleuse.com/keyword-clustering-tool
Screpy
Transparent low displayed entry price, free trial, and three clear tiers make access relatively straightforward, though key modules are gated.
Pricing shows Pro $6/month, Max $15/month, Ultra $30/month and a 7-day trial: https://screpy.com/pricing/
Free tools
Buying
How useful the tool is before payment through free tools, free plans, trials, or public utilities.
KeywordsPeopleUse
Free trial and free initial clustering are clearly available, although the full product is paid.
The clustering tool says the first 150 keywords are free, while pricing offers a 7-day full-access trial: https://keywordspeopleuse.com/keyword-clustering-tool and https://keywordspeopleuse.com/pricing
Screpy
The official site provides several free standalone SEO tools, but they are separate tools and do not imply full platform access.
Screpy lists Website Analyzer, Google Rank Checker, SEO Report Generator, SERP Competitor Research, and Robots.txt Tester under Free SEO Tools: https://screpy.com/
Estimated customer scale
Market proof
Estimated customer or user scale based on public claims, with source claims stored separately for auditability.
KeywordsPeopleUse
The company publishes a substantial first-party user claim, but it is not independently audited here.
The homepage states 'Powering 15,000+ users in 150 countries in 64 languages': https://keywordspeopleuse.com/
Screpy
Official site displays ten named trust logos, but provides no customer count or independently verifiable scale metric.
The homepage trust section names Uber, Philips, FedEx Express, Bosch, Champion, Iconfinder, T-Mobile, Carrefour, Stanley, and Skoda: https://screpy.com/
Agent readiness level
Automation
How ready the product is to operate as or inside an AI agent workflow, based on tracked subcriteria for autonomy, controls, integrations, memory, and evaluation.
KeywordsPeopleUse
Strong API and MCP support enables programmatic and AI-chat access to research functionality.
The MCP page provides an MCP endpoint/configuration for Claude Desktop and says live research data is available in an LLM: https://keywordspeopleuse.com/mcp-server
Screpy
SEO MCP, REST API, AI-assistant integrations, and n8n provide meaningful agent connectivity, but the official material does not demonstrate broad end-to-end agent autonomy.
Screpy documents SEO MCP/API and integrations with ChatGPT, Claude, Perplexity, Gemini, Cursor, GitHub Copilot, and n8n: https://screpy.com/feature/seo-mcp/ and https://screpy.com/integrations/
Ease of use and autonomous level
Automation
How easy it is for a team to reach useful outcomes, and how much work the product can perform autonomously after setup.
KeywordsPeopleUse
Alerts, bulk search, daily syncing, AI templates and exports automate parts of research and optimization, but human review and publishing remain necessary.
The homepage documents scheduled Search Alerts that email newly found questions and keywords; the content page documents daily updates: https://keywordspeopleuse.com/ and https://keywordspeopleuse.com/content-optimization-tool
Screpy
Quick Wins and AI-assisted workflows prioritize and draft work, while review and publishing control remain with users.
Quick Wins prioritizes next actions and the article generator requires review, editing, fact-checking, and publishing control: https://screpy.com/features/ and https://screpy.com/feature/ai-article-generator/