Keyword Hero vs Screpy: which SEO tool fits your team?

Keyword Hero

AI-assisted briefs and updates are described, but publishing is not

The MCP workflow says an agent can draft content briefs and GEO-ready updates for exact pages: https://keyword-hero.com/mcp-server

Screpy

Generates queued article outlines/first drafts and Markdown for review, but does not claim autonomous publishing or optimization execution.

AI Article Generator creates drafts from titles/briefs and requires review before publishing: https://screpy.com/feature/ai-article-generator/

Keyword Hero

Strong owned analytics context

Setup connects GA4 properties/data streams, key events and Search Console properties; product also segments by market and device: https://keyword-hero.com/docs/setup-tutorial-for-keyword-hero-with-ga4/ and https://keyword-hero.com/countries

Screpy

Uses crawled pages, Search Console data, ranking context, and project-level website data to prioritize opportunities.

Quick Wins is described as turning crawl and Search Console data into prioritized technical, content, and ranking opportunities: https://screpy.com/features/

Keyword Hero

Reports AI-assistant traffic and GEO opportunities

The homepage names ChatGPT, Perplexity, Claude and Gemini traffic, while MCP describes GEO opportunity scouting: https://keyword-hero.com/ and https://keyword-hero.com/mcp-server

Screpy

Tracks AI mentions, citations, sources, prompts, and competitor share of voice across monitored AI answers.

AI Visibility feature explicitly lists mentions, citations, sources, prompts, and competitor share of voice: https://screpy.com/feature/ai-visibility/

Keyword Hero

Actionable AI-search data is available to workflows

The MCP server exposes keyword, intent and AI-traffic data and describes GEO-ready updates: https://keyword-hero.com/mcp-server

Screpy

Has AI visibility monitoring and an SEO MCP, but official pages do not establish broad autonomous optimization for generative search.

AI Visibility monitors AI answers and SEO MCP exposes workflows to assistants: https://screpy.com/feature/ai-visibility/ and https://screpy.com/feature/seo-mcp/

Keyword Hero

Limited crawl visibility via the related LogHero surface

The official AI-bot page describes bot activity, status codes, response times and crawl health, but does not present a full technical SEO audit: https://keyword-hero.com/log-hero

Screpy

Strong explicit technical suite spanning audits, crawling, status/redirects/canonicals, broken links, image SEO, Core Web Vitals, PageSpeed, uptime, and index status.

Official feature directory documents the technical modules and their functions: https://screpy.com/features/

Keyword Hero

No native publishing workflow evidenced

Official MCP workflow language stops at drafting briefs and updates; no CMS publishing capability is claimed: https://keyword-hero.com/mcp-server

Screpy

Supports reviewed Markdown draft output, but no official native CMS publishing workflow is documented.

The article feature says users review Markdown output before publishing: https://screpy.com/feature/ai-article-generator/

Keyword Hero

Core strength is query-to-outcome measurement

Keyword Hero explicitly connects organic keywords to sessions, conversions and revenue and supports key-event tracking: https://keyword-hero.com/ and https://keyword-hero.com/docs/faq/

Screpy

Offers rank, map, AI visibility, Core Web Vitals, PageSpeed, uptime, Search Console, analytics, and reports over time.

Monitoring and reporting modules are listed with trend/monitoring functions: https://screpy.com/features/

Keyword Hero

Agency and report-sharing paths exist, but native collaboration is limited

The FAQ says account sharing is generally not possible but Google Analytics reports can be created, and the partners page supports agencies: https://keyword-hero.com/docs/faq/ and https://keyword-hero.com/partners

Screpy

Project workspace, team seats, client/white-label reports, and scheduled delivery support team workflows; no detailed review/approval system is claimed.

Pricing lists team-member quotas and Reports included; Project Workspace and White-label SEO Reports are official features: https://screpy.com/pricing/ and https://screpy.com/features/

Keyword Hero

Low entry price and transparent usage tiers

The official pricing page lists a free plan, $9, $49 and $149 monthly plans plus custom Ultimate Pro: https://keyword-hero.com/pricing

Screpy

Transparent low displayed entry price, free trial, and three clear tiers make access relatively straightforward, though key modules are gated.

Pricing shows Pro $6/month, Max $15/month, Ultra $30/month and a 7-day trial: https://screpy.com/pricing/

Keyword Hero

Meaningful free restoration with limits

The site advertises a free plan with no credit card, while pricing limits it to 2,000 organic sessions/month: https://keyword-hero.com/ and https://keyword-hero.com/pricing

Screpy

The official site provides several free standalone SEO tools, but they are separate tools and do not imply full platform access.

Screpy lists Website Analyzer, Google Rank Checker, SEO Report Generator, SERP Competitor Research, and Robots.txt Tester under Free SEO Tools: https://screpy.com/

Keyword Hero

First-party adoption claim exists

The homepage states “Powering 24,000+ companies”: https://keyword-hero.com/

Screpy

Official site displays ten named trust logos, but provides no customer count or independently verifiable scale metric.

The homepage trust section names Uber, Philips, FedEx Express, Bosch, Champion, Iconfinder, T-Mobile, Carrefour, Stanley, and Skoda: https://screpy.com/

Keyword Hero

Purpose-built MCP connectivity

The MCP server supports any MCP-compatible client and gives agents direct access to keyword, intent and AI-traffic data: https://keyword-hero.com/mcp-server

Screpy

SEO MCP, REST API, AI-assistant integrations, and n8n provide meaningful agent connectivity, but the official material does not demonstrate broad end-to-end agent autonomy.

Screpy documents SEO MCP/API and integrations with ChatGPT, Claude, Perplexity, Gemini, Cursor, GitHub Copilot, and n8n: https://screpy.com/feature/seo-mcp/ and https://screpy.com/integrations/

Keyword Hero

Prompt-driven analysis and automated reporting, not autonomous publishing

The official workflow describes reporting on autopilot and plain-language prompting, but only drafting briefs/updates: https://keyword-hero.com/mcp-server

Screpy

Quick Wins and AI-assisted workflows prioritize and draft work, while review and publishing control remain with users.

Quick Wins prioritizes next actions and the article generator requires review, editing, fact-checking, and publishing control: https://screpy.com/features/ and https://screpy.com/feature/ai-article-generator/