Verdict
Choose InLinks when
- Technical SEO matters to you. Meaningful schema and internal-link technical implementation, but no broad crawl/indexation or technical-audit suite is documented.
- Value accessibility matters to you. Has a free plan and a low entry price, with scalable page-based tiers; credits and page limits constrain heavy use.
- Free tools matters to you. Offers public entity and audience tools with limited daily use without login, plus a free account tier.
- Estimated customer scale matters to you. First-party site claim indicates meaningful adoption, but it is a marketing claim without methodology or independently verifiable customer segmentation.
Verdict
Choose Textmetrics when
- Measurement & tracking matters to you. Dashboard monitoring, weekly analysis, reporting and BI connectivity are clearly documented.
- AI-search / GEO matters to you. Explicit GEO positioning for AI chatbots, with question matching, structure and authority guidance.
- GEO readiness matters to you. GEO is a named product capability and appears in both Editor and Dashboard workflows.
- Publishing workflow matters to you. Broad embedded workflow coverage across browsers, Office, CMS and ATS, plus custom connections.
Read the full reviews: InLinks and Textmetrics.